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Claves para hacer grande una pequeña empresa
Fernández, Albert; Kuemmerle, Walter; Miller, Danny; Le Breton-Miller, IsabelleDossier DOS-25Accounting and Control, Entrepreneurship, Strategy¿Cuáles son los grandes retos y el verdadero potencial de las empresas que sustentan la economía mundial?Starting at €15.00
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Revenue Management (Spanish version)
Dhebar, Anirudh; Brandenburger, AdamCase HBS-117S09StrategyBegins with a description of the elements of post-deregulation competition in the commercial airline industry. This should facilitate a discussion of the use of quantitative methods to support a broad range of tactical and strategic airline decisions. The principal thrust of the case is on revenue management. First, there is a description of the principal pricing concepts, followed by two examples of pricing decisions facing American. Next, there...Starting at €8.20
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Pequeñas grandes lecciones de las empresas familiares
Miller, Danny; Le Breton-Miller, IsabelleArticle ART-2713Corporate Governance, Entrepreneurship, StrategyLas pymes carecen de la liquidez, economías de escala y alcance de las grandes corporaciones, por lo que la planificación a muy largo plazo puede parecer un lujo. Pero no tienen por qué renunciar a la longevidad. Los autores han analizado pymes de Norteamérica, Europa y Corea del Sur, muchas de ellas familiares, y concluyen que las de mayor éxito se guían por cuatro principios (continuidad, comunidad, conexiones y control) que han sabido converti...Starting at €8.20
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La amarga competencia entre Holland Sweetener Company y NutraSweet (G)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S21StrategyComplementa el caso (A).Starting at €8.20
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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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MBAs Are More Self-Serving Than Other CEOs
Miller, Danny; Torres, NicoleArticle HBS-F1612B-EWhen researchers tracked the performance of 444 celebrated U.S. CEOs, they discovered that companies run by MBAs underperformed the rest. The reason? The MBAs were more likely to engage in risky strategies. And while those strategies led to temporary gains, which increased the CEOs' compensation, they hurt the companies in the long run.Starting at €8.20
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Judo Economics (Spanish Version)
Brandenburger, Adam; Kou, JuliaCase HBS-703S40StrategyLa década de 1990 vio una nueva ola de nuevas empresas en el negocio de las aerolíneas EE.UU.. Un participante, Kiwi International Air Lines, llevó a los cielos en septiembre de 1992 con una estrategia de atraer a los viajeros de pequeñas empresas que buscan ahorrar dinero, pero que carecen de la flexibilidad necesaria para reservar con antelación. Tarifas debían ser vinculado a las tarifas restringidas más bajos en el mercado, pero se ofreció de...Starting at €8.20
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La amarga competencia entre Holland Sweetener Company y NutraSweet (F)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S20StrategyComplementa el caso (A).Starting at €5.74
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Rethinking Negotiation
Nalebuff, Barry; Brandenburger, AdamArticle HBS-R2106H-EStrategyFor decades, negotiators have been working out agreements by focusing on interests, not positions. But the messy problem of how to share the gains created by deals has remained unresolved--until now. The answer, argue Yale's Nalebuff and NYU's Brandenburger, lies in accurately identifying and sizing the negotiation "pie," which they define as the additional value produced by an agreement to work together. It's the value over and above the sum of ...Starting at €8.20
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The Rules of Co-opetition
Brandenburger, Adam; Nalebuff, BarryArticle HBS-R2101C-EStrategy"Co-opetition"--cooperating with a competitor to achieve a common goal or get ahead--has been gaining traction for three decades. Yet many companies are uncomfortable with the concept and bypass the promising opportunities it presents. In this article twoStarting at €8.20