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Claves para hacer grande una pequeña empresa
Fernández, Albert; Kuemmerle, Walter; Miller, Danny; Le Breton-Miller, IsabelleDossier DOS-25Accounting and Control, Entrepreneurship, Strategy¿Cuáles son los grandes retos y el verdadero potencial de las empresas que sustentan la economía mundial?Starting at €15.00
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Introduction to Oral Presentations, An
Leggett, Brian O'ConnorTechnical Note LN-4-EKnowledge and CommunicationThere are four main qualitites required in business communications - correctness, reability, thought and appropriateness. Each one of these qualities is important in itself but if the content is faulty it will make little difference whether or not the piece of writing is readable, grammatically correct or appropriately presented.Starting at €8.20
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Brief English Grammar Resume, A
Leggett, Brian O'ConnorTechnical Note LN-7-EKnowledge and CommunicationThis short grammar resume is a companion to the written Managerial Communications material.Starting at €8.20
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St. Martin's Hospital
Leggett, Brian O'Connor; Binford, A.Case L-2-ELeadership and People ManagementThis case concerns a hospital in Berkley, California where the informal lines of communication have broken down. The human resources manager must recreate a wonkable informal communication network and raise the commitment level of the staff.Starting at €8.20
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Presentaciones orales
Leggett, Brian O'ConnorTechnical Note LN-1Knowledge and CommunicationPublic speaking is an art that is normally only acquired through study and practice. You must learn to define your aims, prepare your text throughly and decide on your style of presentation. Your presentation should normally have an introduction, a main exposition and a conclusion. Avoid the use of jargon and use the simplet words which will express your ideas clearly. Don't be tempted to use "vogue" words or phrases (they may have already passed...Starting at €8.20
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Comunicación entre culturas
Leggett, Brian O'ConnorTechnical Note LN-18Knowledge and CommunicationDuring the past half century, revolutionary technological developments have made the world a much smaller place. Yet the people of the world are still divided by misunderstandings, hostility and wars. Human behaviour has not progressed at the same rate as technology. This paper deals with some of the many cultural differences which have to be bane in mind in relations between Westerns and Japanese.Starting at €8.20
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Informative Presentations
Leggett, Brian O'ConnorTechnical Note LN-37-EKnowledge and CommunicationWhen information is used to accomplish a purpose of sharing, explaining, or instructing, this is normally considered as informative communication. An informative communicator has the purpose of creating mutual understanding with his/her audience of data and facts that are considered accurate and of ideas and concepts that are supported by reasoned argument and facts.Starting at €8.20
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Rhetoric: An Introduction
Leggett, Brian O'ConnorTechnical Note LN-38-EKnowledge and CommunicationRhetoric is simply the art of persuasive communication. It embrases all «public» discourse that seeks to have an effect upon its audience: all discourse from the campaign trail, the pulpit, the court of law, the government, the advertising agency, the public relations office, scientific agencies, the media, management, and trade unions. In this introduction we briefly consider both the development of rhetoric from its classical beginnings to mode...Starting at €8.20
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Persuasion and Change
Leggett, Brian O'ConnorTechnical Note LN-45-EKnowledge and CommunicationIs the power to persuade people a natural endowment? Or is it something that can be mastered as a result of a patient period of study? Is there a science of persuasion that can be learnt? The answer is yes. This scientific approach to persuasion has three dimensions: 1. the detailed psychology of emotions (audience psychology - pathos); 2. the use of reasoning (argumentation - logos); and 3. the style and credibility of the speaker. (ethos). The ...Starting at €8.20
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The Dialectic: Business Journalism
Leggett, Brian O'ConnorTechnical Note DPON-3-ELeadership and People ManagementJust as political life is not a choice between Rousseau and Locke but a synthesis between individualism and society, the business press is not a choice between extremes either. This synthesis is usually expressed in a publication´s editorial policy, which is often determined by who the publication is aimed at.Starting at €8.20