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The CEO of Ozon on Building an e-Commerce Giant in a Cash-Only Economy
Gavet, MaelleArticle HBS-R1407A-EThe author left the Boston Consulting Group to join Ozon in part because she had once been an entrepreneur and missed the excitement--but mostly because she saw the company's potential to become the Amazon of Russia. Russians were going online at an extraordinary rate; if Ozon could figure out how to deliver goods in an e-commerce market, despite the country's shaky distribution systems, its growth would skyrocket. The company's success in e-comm...Starting at €8.20