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Souq.com's CEO on Building an E-Commerce Powerhouse in the Middle East
Mouchawar, RonaldoArticle HBS-R1705A-EEntrepreneurshipIn 2005, when Souq.com was founded, the Middle East had tremendous potential for e-commerce: Its total population was more than 350 million, half of whom were younger than 25. But the region was highly fragmented in terms of laws and customs, logistics, and payment infrastructure. Mouchawar tells how Souq grew from auction website to B2C-only business by enabling alternative payment methods and managing delivery in a region where basic logistics ...Starting at €8.20