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The KLM Approach to Alliances - Teaching Note
Mitchell, Jordan; Ozcan, Pinar; Ariño, AfricaTeaching Note SMT-61-EStrategyWhen it teamed up with Northwest Airlines in 1989, KLM became Europe's first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the major milestones in the development of KLM's major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, Alitalia,...Starting at €0.00
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Fiat's Strategic Alliance with Tata - Teaching Note
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarTeaching Note SMT-60-EInnovation and Change, StrategyThis case covers the automotive industry, Fiat and Tata's corporate background and provides an in-depth description of how the two sides came together and the entire pre-operational negotiation process. The case is set as of October 2007 immediately after the companies had finalized a joint venture for the manufacturing of passenger cars, engines and transmissions in India for national and international markets. The alliance also includes additio...Starting at €0.00