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Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
Quelch, John A.; Beckham, HeatherCase HBS-4240-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara Printup, Senior Marketing Director for CSP,...Starting at €8.20
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Kay Sunderland: Making the Grade at Attain Learning, Teaching Note
Hill, Linda A.; Beckham, HeatherTeaching Note HBS-4291-EService and Operations ManagementTeaching Note for 4289.Starting at €0.00
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Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Teaching Note
Quelch, John A.; Beckham, HeatherTeaching Note HBS-4184-EMarketingTeaching Note to 4183Starting at €0.00
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Manchester Products: A Brand Transition Challenge, Teaching Note
Quelch, John A.; Beckham, HeatherTeaching Note HBS-4044-EMarketingLarge, Brand Transition Teaching Note for 4043Starting at €0.00
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Treadway Tire Company: Trouble at the Lima Tire Plant, Teaching Note
Skinner, C. Wickham; Beckham, HeatherTeaching Note HBS-2190-ELeadership and People ManagementTeaching Note for (2189)Starting at €0.00
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Clean Edge Razor: Splitting Hairs in Product Positioning
Quelch, John A.; Beckham, HeatherCase HBS-4249-EMarketingAfter three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men's market where it has a strong presence. Jackson Randall,...Starting at €8.20
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In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Teaching Note
Dolan, Robert J.; Beckham, HeatherTeaching Note HBS-914534-EMarketingTeaching Note for Product #914533.Starting at €0.00
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Metabical: Positioning and Communications Strategy for a New Weight Loss Drug, Teaching Note
Quelch, John A.; Beckham, HeatherTeaching Note HBS-4241-EMarketingTeaching note to case #4240.Starting at €0.00
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Harrington Collection: Sizing Up the Active-Wear Market
Tedlow, Richard S.; Beckham, HeatherCase HBS-3258-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women'sStarting at €8.20
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IESE On. Sustainable Leadership
Ferraro, Fabrizio; Rosenberg, Mike; Berrone, Pascual; Vergara, Carles; Ormazabal, Gaizka; Duro, Miguel; Sáez de Tejada, AnnaDossier DOS-41-EBusiness Ethics and Corporate Social Responsibility, Finance, Service and Operations Management, StrategyThe world is faced with grand challenges, such as climate change, poverty and inequality. At IESE, we believe business can play a significant role in solving these seemingly intractable problems.
In this curated collection of articles from IESE faculty, you will find the insight you need to know to lead your organization in the transition to a sustainable future.
This IESE On includes the articles:
- Tackling Sustainability, F...Starting at €15.00