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How to Capitalize on Generative AI
McAfee, Andrew; Rock, Daniel; Brynjolfsson, ErikArticle HBS-S23061-EInformation TechnologiesBusiness leaders are struggling to understand how seriously they should take generative AI. It has already displayed breathtaking powers to create new content and is used to do things such as write software, transcribe physicians' interactions with their patients, and let people converse with a CRM system. But it is far from perfect: It can produce distorted or entirely fabricated output and can be oblivious to privacy and copyright concerns. Is ...Starting at €8.20
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What a DAO Can - and Can't - Do
Ruane, Jonathan; McAfee, AndrewArticle HBS-H070U3-EInformation TechnologiesAre decentralized autonomous organizations (DAOs) the future? The rise of DAOs as part of Web3 is just beginning, and it remains unclear whether, and how, DAOs might supplant traditional organizational structures. To explain what DAOs offer and who currently uses them in unique ways, the authors answer three key questions: What are DAOs? How are they built? And how do they work? They also discuss the potential for and limits of DAOs, using CityDA...Starting at €8.20
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IESE On. Sustainable Leadership
Ferraro, Fabrizio; Rosenberg, Mike; Berrone, Pascual; Vergara, Carles; Ormazabal, Gaizka; Duro, Miguel; Sáez de Tejada, AnnaDossier DOS-41-EBusiness Ethics and Corporate Social Responsibility, Finance, Service and Operations Management, StrategyThe world is faced with grand challenges, such as climate change, poverty and inequality. At IESE, we believe business can play a significant role in solving these seemingly intractable problems.
In this curated collection of articles from IESE faculty, you will find the insight you need to know to lead your organization in the transition to a sustainable future.
This IESE On includes the articles:
- Tackling Sustainability, F...Starting at €15.00
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OpenAI y el mercado de los grandes modelos de lenguaje
Samila, Sampsa; Berrone, PascualCase SM-1742Business Ethics and Corporate Social Responsibility, Innovation and Change, StrategyEl caso se centra en Sam Altman, el CEO de OpenAI, y las trascendentales decisiones que debía tomar con respecto al rumbo de la empresa en un mercado, el de los grandes modelos de lenguaje (LLM), que crecía rápidamente. Gracias al éxito del GPT-4, OpenAI se había convertido en un actor prominente del sector, y Altman tenía que elaborar una estrategia integral con la que mantener la posición de la empresa y, al mismo tiempo, sortear los complejos ...Starting at €8.20
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Sustainability: Bringing Life to Your Business
Barcelona, Ricardo; Berrone, Pascual; Eccles, Robert G.; Van Wassenhove, Luk N.Dossier DOS-8-EAccounting and Control, Corporate Governance, Marketing, Service and Operations ManagementA new era is dawning in which social, environmental and economic value creation is bubbling up on the horizon.Starting at €15.00
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Teaching the Course Managing in the Information Age: Note for Instructors on Pedagogy
McAfee, AndrewTeaching Note HBS-608007-EInformation TechnologiesInstructor's guide - not available for classroom use. An abstract is not available for this product.Starting at €0.00
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Managing in the Information Age: Network IT Module Note
McAfee, AndrewTeaching Note HBS-608010-EAccounting and ControlInstructor's guide - not available for classroom use. An abstract is not available for this product.Starting at €0.00
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Starting at €8.20
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The Great Decoupling
Brynjolfsson, Erik; McAfee, Andrew; Raman, Anand P.Article HBS-R1506D-ELeadership and People ManagementToday's digital innovations are doing for brainpower what the steam engine, and related, technologies did for muscle power during the Industrial Revolution. They're allowing us to rapidly overcome limitations and open up new frontiers, say Erik Brynjolfsson and Andrew McAfee, who have studied the impact of technologies on economies for years. The two MIT professors believe this transformation will create abundance. But they warn that there may be...Starting at €8.20
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What Every CEO Needs to Know About the Cloud
McAfee, AndrewArticle HBS-R1111J-EInformation TechnologiesCloud computing is a sea change in the way companies use technology; it's as inevitable and significant as the shift from steam power to electricity on the factory floor. Because criticisms of the cloud have gotten a lot of hype, however, many companies are hesitant to explore it. In this article, McAfee, a principal research scientist at MIT's Center for Digital Business, debunks commonly cited concerns about the cloud. When it comes to cost, re...Starting at €8.20