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Escatsa: The UK and Hungary Decisions (Portuguese Version, Brazil)
Castañosa, Carlos; Palencia, Luis; García Pont, CarlosCase ASN-33-PBLeadership and People ManagementA medium size Spanish company, manufacturing steel sheet jobs for the automobile industry, must decide on two alternatives to expand internationally. The choice of one or the other (or both) requires analysis of core competencies, customer base, risk, cost structures and project financing. Since time is an issue, the decision must be made with incomplete information.Starting at €8.20
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GAS GAS
García Pont, Carlos; García Solé, CarlosCase ASN-51-EEntrepreneurship, Marketing, StrategyKTM, an international leader in off-road motorcycles, proposed for GAS GAS to manufacture trial motorcycle models for its company. The brand, GAS GAS, which has 50% of the global trial motorcycle market, considers the strategic pros and cons of entering into this agreement.Starting at €8.20
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Esasa (Española de Señalización del Automóvil, S.A.)
Fraguas, Rafael; García Pont, Carlos; Rodríguez-Llauder, María DoloresCase DG-1148Leadership and People ManagementStarting at €8.20
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Multinational organization: the middle manager
García-Pandiello J. M.; García Pont, CarlosTechnical Note DGN-618-ELeadership and People ManagementThis technical note combines three levels of analysis in an effort to contribute to knowledge of the management of multinational companies. First, it describes the organizational forms that multinational companies are adopting in response to the competitive pressures to which they find themselves exposed. Second, adopting the viewpoint of the subsidiaries, it analyses how the subsidiaries respond to these pressures. And third, it discusses the ro...Starting at €8.20
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Turrones Artesanos del Mediterráneo (TAM)
García Pont, Carlos; Soler, EdiCase ASN-77-EAccounting and Control, EntrepreneurshipStarting at €8.20
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Internacionalización de Telefónica España, S.A.
Knief C.; García Pont, Carlos; Ricart, Joan EnricCase DG-1136Leadership and People Management, StrategyEl caso describe la competitividad y la estrategia del proveedor español de servicio de telecomunicación. Inicialmente, la compañía tenía un monopolio y operaba en el mercado español. Debido a la innovación tecnológica y a la desregulación del sector en muchos países, el entorno competitivo ha cambiado radicalmente. Esta nueva situación ha conducido a más competencia y a la aparición de compañías multinacionales. También se ha observado una proli...Starting at €8.20
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Tweeter etc. (Spanish version)
Gourville, John T.; Wu, GeorgeCase HBS-502S18MarketingIn the early 1990s, Tweeter etc., a small regional retailer of higher-end audio and video equipment, faced increasing competitive pricing pressures from several large regional and national consumer electronics chains. In response, in 1993, they introduced "Automatic Price Protection" (APP) as the cornerstone of a strategy to restore price credibility in the minds of consumers. Under APP, Tweeter monitored local newspaper ads and automatically mai...Starting at €8.20
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Ángeles y Demonios: La nueva forma de Best Buy para abordar a los clientes (B)
Elberse, Anita; Gourville, John T.; Narayandas, DasCase HBS-510S02MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74
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The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
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Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20