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Pintura Corporation: The Lena Launch Decision, Teaching Note
Quelch, John A.; Hartman, Katherine B.Teaching Note HBS-917524-EMarketingTeaching note for case 917523.Starting at €0.00
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Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate, Teaching Note
Quelch, John A.; Badame, DianeTeaching Note HBS-914502-EMarketingTeaching Note for Product #914501Starting at €0.00
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Metabical: Positioning and Communications Strategy for a New Weight Loss Drug, Teaching Note
Quelch, John A.; Beckham, HeatherTeaching Note HBS-4241-EMarketingTeaching note to case #4240.Starting at €0.00
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Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug, Teaching Note
Quelch, John A.; Beckham, HeatherTeaching Note HBS-4184-EMarketingTeaching Note to 4183Starting at €0.00
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Reed Supermarkets: A New Wave of Competitors
Quelch, John A.; Carlson, CaroleCase HBS-4296-EMarketingReed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue growth. She is concerned about increased competition from dollar stores and limited-assortment stores offering very low, appealing price points. Reed's market research shows that as a res...Starting at €8.20
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Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)
Quelch, John A.; Girardi, PatriciaCase HBS-4217-EMarketingClassic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a licensing agreement with Guardian, a manufacturer of insect repellent that has developed superior repellent technology for clothing. Unlike Classic Knitwear, Guardian is a well-known and w...Starting at €8.20
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Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Teaching Note
Quelch, John A.; Donovan, Lisa D.Teaching Note HBS-4551-EMarketingTeaching note to case #4550Starting at €0.00
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Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
Quelch, John A.; Beckham, HeatherCase HBS-4240-EMarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara Printup, Senior Marketing Director for CSP,...Starting at €8.20
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Clean Edge Razor: Splitting Hairs in Product Positioning
Quelch, John A.; Beckham, HeatherCase HBS-4249-EMarketingAfter three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men's market where it has a strong presence. Jackson Randall,...Starting at €8.20
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Ethiopia: An Emerging Market Opportunity, Teaching Note
Quelch, John A.; Yong, SunruTeaching Note HBS-915502-EMarketingTeaching note for case 915501.Starting at €0.00