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Tesla in the 2020s: Moment of Truth for the "Master Plan" (French Version)
Berrone, Pascual; Caldart, Adrian; Ricart, Joan Enric; Sastre Boquet, IsaacCase SM-1707-FRInnovation and Change, Service and Operations Management, StrategyFounded in 2003, and headed by the admired - and controversial - Elon Musk, in 2020 Tesla had become the automaker with the highest market capitalization, and the global leader of the electric car market. Was this valuation justified? The case presents a panorama of the automotive industry (discussing its main actors, business figures, and business models) before reviewing Tesla's company history in detail. In less than 20 years Tesla had gone fr...Starting at €8.20
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Tesla in the 2020s: Moment of Truth for the "Master Plan"
Berrone, Pascual; Caldart, Adrian; Ricart, Joan Enric; Sastre Boquet, IsaacCase SM-1707-EInnovation and Change, Service and Operations Management, StrategyFounded in 2003, and headed by the admired - and controversial - Elon Musk, in 2020 Tesla had become the automaker with the highest market capitalization, and the global leader of the electric car market. Was this valuation justified? The case presents a panorama of the automotive industry (discussing its main actors, business figures, and business models) before reviewing Tesla's company history in detail. In less than 20 years Tesla had gone fr...Starting at €8.20
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Tesla en la década del 2020: el momento decisivo para el "plan maestro"
Berrone, Pascual; Caldart, Adrian; Ricart, Joan Enric; Sastre Boquet, IsaacCase SM-1707Innovation and Change, Service and Operations Management, StrategyFundada en el 2003 y encabezada por el tan admirado como polémico Elon Musk, Tesla se convirtió en el 2020 en el fabricante de automóviles con mayor capitalización bursátil y en el líder global del mercado de coches eléctricos. ¿Estaba esta valoración justificada? El caso presenta una panorámica general de la industria del automóvil (con sus principales actores, cifras económicas y modelos de negocio) antes de revisar al detalle la historia de T...Starting at €8.20