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Virtual Casa de América: "Enjoy, Discover, Think, Visit"
Zamora, Javier; Díez, SusanaCase SI-183-EInformation Technologies, Innovation and Change, Knowledge and CommunicationImma Turbau, general manager of Casa de América, was sitting in her office on the first floor of Madrid's Linares Palace on Cibeles Square going over the latest follow-up data on visits to Virtual Casa de América. The VivAmérica Festival had just ended successfully; it was the third festival since Turbau had taken on the role of GM and launched the Virtual Casa de América project. The project's second phase was about to begin and it was a good ti...Starting at €8.20
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Big Bank Experiments With Artificial Intelligence - Simulation
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre Boquet, IsaacSimulation SIW-1-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyDuration: 60-90 min
Type of game: Single-player, Multi-player
The Big Bank AI Simulation, co-created with the prestigious IESE Business School, is an immersive and comprehensive artificial intelligence learning experience for business executives, graduate, post-graduate, and executive education programs. Designed under the guidance of Prof. Javier Zamora and built upon the FATE (Fairness, Accountability, Transparency, and Ethics) framewor... -
Big Bank experimenta con la inteligencia artificial - Simulación
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre Boquet, IsaacSimulation SIW-1Business Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyDuración: 60-90 min
Modos de juego: Síncrono y asíncrono, por equipos o individual
La Simulación de IA del Big Bank, cocreada junto con la prestigiosa IESE Business School, es una experiencia de aprendizaje inmersiva y amplia basada en inteligencia artificial (IA) para ejecutivos, graduados, posgraduados y programas de formación para directivos. Diseñada por el profesor Javier Zamora en el marco de trabajo FATE (siglas en inglés para equi... -
Cuidados críticos, datos críticos - utilizando machine learning en el sector sanitario (A) - Simulación
Zamora, Javier; Sastre Boquet, IsaacSimulation OITW-1Information Technologies, Innovation and ChangeDuración: 60 min
Modos de juego: Síncrono y asíncrono, por equipos o individual
Cuidados críticos, datos críticos es una simulación participativa que explora el uso de la inteligencia artificial (IA) para predecir los resultados de la COVID-19 durante la pandemia. Codesarrollada junto con IESE Business School y basada en un caso escrito por Javier Zamora, esta simulación es perfecta para graduados y programas de formación para directivos,... -
Artificial Intelligence at Arriaga Asociados: Paralegal or partner
Zamora, Javier; Valor Sabatier, Josep; Calvo, Eduard; Isaac Sastre BoquetCase OIT-23-EInformation Technologies, Innovation and Change, Service and Operations ManagementIn 2023, Jesús María Ruíz de Arriaga, founder and CEO of Arriaga Asociados, was debating with Alejandro López Berraquero, the general manager, and Pedro López, the director of Transformation, about the digital transformation process that the law firm was undergoing. Specifically, Arriaga had just successfully tested an AI model that could read the text of the thousands of judicial notifications that arrived at the firm weekly, and it was time to ...Starting at €8.20
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Cuidados críticos: utilización del machine learning en el sector sanitario (B)
Zamora, Javier; Sastre Boquet, IsaacCase OIT-4Information Technologies, Innovation and ChangeEn diciembre del 2020, la pandemia de la COVID-19 hacía estragos en todo el mundo. Los hospitales del Grupo de Asistencia Clínica (GAC), uno de los mayores grupos hospitalarios privados de España, atendían a más de 900 enfermos de COVID-19, de diversa gravedad, y cada día ingresaban nuevos pacientes. Dado que la enfermedad estaba causada por un nuevo coronavirus, el conocimiento de la enfermedad era aún muy limitado, y los profesionales sanitario...Starting at €5.74
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Cuidados críticos: utilización del machine learning en el sector sanitario (A)
Zamora, Javier; Sastre Boquet, IsaacCase OIT-3Information Technologies, Innovation and ChangeEn diciembre del 2020, la pandemia de la COVID-19 hacía estragos en todo el mundo. Los hospitales del Grupo de Asistencia Clínica (GAC), uno de los mayores grupos hospitalarios privados de España, atendían a más de 900 enfermos de COVID-19, de diversa gravedad, y cada día ingresaban nuevos pacientes. Dado que la enfermedad estaba causada por un nuevo coronavirus, el conocimiento de la enfermedad era aún muy limitado, y los profesionales sanitario...Starting at €8.20
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Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-PBInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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Industry 4.0: Get Ready for the Next Industrial Revolution
Sachon, Marc; Zamora, Javier; Padilla, ElmarDossier DOS-33-EInformation Technologies, Innovation and Change, Service and Operations ManagementFrom infrastructure changes to emerging business models to cybersecurity, this dossier is your survival guide.Starting at €15.00
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (A) (Portuguese Version, Brazil)
Valor Sabatier, Josep; Zamora, Javier; Pérez Balaguer, Jesús; Sastre Boquet, IsaacCase SI-208-PBInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €8.20