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Turys, millas y puntos
Soley, JorgeCase F-712FinanceEl Caso analiza una situación real producida en España para incrementar la utilización tanto de las tarjetas de débito como las de crédito. Se centra, pues, en una política de marketing bancario que buscaba, en un inicio, incrementar el uso de las tarjetas como medio de pago en comercios y que, posteriormente, ampliaba su objetivo a obtener la fidelización de sus clientes. Estudia las experiencias de "la Caixa" en cuanto a la obtención y acumulac...Starting at €8.20
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Seguros Convencionales, S. A.
Soley, Jorge; Vilà Tortosa J.Case F-822FinanceEl caso se centra en un posible cambio de estrategia de una entidad aseguradora de tipo convencional, ante los nuevos canales de comercialización que existen en el mercado del seguro. El seguro no solamente se vende o se distribuye a través de agentes, sino por las redes bancarias e incluso a través de la venta a distancia. El seguro se analiza no sólo desde un punto de vista sectorial sino como institución financiera, ya que es un gran generador...Starting at €8.20
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Moldes San Vicente S.A.
Soley, JorgeCase F-847Service and Operations ManagementEl caso explica las características de la "factoring internacional" como fuente alternativa de financiación a corto plazo y su comparación en cuanto a costes y a prestaciones con la post-financiación bancaria de aportaciones y los anticipos de los créditos documentarios.Starting at €8.20
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Editorial Pirineos (B)
Soley, JorgeCase F-632-EFinanceThe case takes a close look at the bank-company relationship, highlighting the need for balance and for both parties to benefit. Particular emphasis is placed on the need for the relationship to be based on long-term considerations, regardless of economic fluctuations that may favour one or other of the parties in the short term. The case also introduces two alternative sources of non-bank short-term finance: factoring and confirming.Starting at €5.74
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Putting Financial Intelligence to Work - Growing Your Business: Helping Your Entrepreneurial Venture Succeed
Berman, Karen; Knight, JoeBook Chapter HBS-6573BC-EMany entrepreneurs misunderstand the process of growth. They assume that it will take care of it itself - but, in reality, putting your company into a growth mode should be a conscious choice. This chapter discusses different paths to growth, and emphasizes how increasing your financial intelligence makes starting and running a company both easier and more rewarding. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What Y...Starting at €8.20
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Financial Literacy Strategies: For Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6572BC-EIn order to have a financially intelligent company, you must first figure out a strategy for getting there. This chapter outlines three approaches that have proven effective in making financial literacy part of a company's culture. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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The Building Blocks of ROI: How to Calculate and Understand Return on Investment
Berman, Karen; Knight, JoeBook Chapter HBS-6566BC-EKnowledge and CommunicationThis chapter discusses foundational principles, including the time value of money, for making decisions relating to capital investment in corporate America. To be a successful entrepreneur, you must understand the basics of spending cash in the hope of realizing a return - like buying a new machine or software application. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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Efficiency Ratios - Making the Most of Your Assets
Berman, Karen; Knight, JoeBook Chapter HBS-6565BC-EEfficiency ratios help you evaluate how efficiently you manage certain key balance sheet assets and liabilities. Financially intelligent entrepreneurs learn how efficiency ratios measure performance, and are then able to have a direct and immediate impact on their company's cash position. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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Profitability Ratios - The Higher the Better (Mostly): The Five You Need to Know
Berman, Karen; Knight, JoeBook Chapter HBS-6562BC-EProfitability ratios help you evaluate your company's ability to generate profits. While there are dozens of them, there are only five that entrepreneurs need to understand and use: gross profit margin percentage, operating profit margin percentage, net profit margin percentage, return on assets, and return on equity. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers."Starting at €8.20
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Profit Does Not Equal Cash (and You Need Both): Financial Intelligence for Entrepreneurs
Berman, Karen; Knight, JoeBook Chapter HBS-6557BC-EWhy is profit not the same as cash coming in? There are three essential reasons: revenue is booked at sale, expenses are matched to revenue, and capital expenditures don't count against profit. Entrepreneurial businesses may face periods of fluctuating sales - which can wreak havoc on an entrepreneur's cash flow, even if they don't affect profitability. This chapter is excerpted from "Financial Intelligence for Entrepreneurs: What You Really Need...Starting at €8.20