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Can Big Tech Be Disrupted? (Spanish version)
Knee, Jonathan; Beard, AlisonArticle HBS-S22014StrategyThe tech giants Facebook (now Meta), Amazon, Apple, Google (now Alphabet), Microsoft, and Netflix are all so successful--and generate so much cash--that they seem virtually unstoppable. Yet according to Jonathan Knee, a Columbia Business School professor and veteran investment banker specializing in media and tech, even the digital superpowers face threats. In this interview he shares an analysis of the weaknesses and strengths of the large tech ...Starting at €8.20
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Life's Work: An Interview with Dean Koontz
Koontz, Dean; Beard, AlisonArticle HBS-R2002N-EKnowledge and CommunicationDean Koontz is one of the world's most prolific and best-selling writers, with more than 120 novels to his name. During a difficult childhood, books were his refuge, so he has devoted his life--from 6:30 am to dinnertime, six days a week, for the past five decades--to creating fictional worlds across a range of genres for his devoted readers.Starting at €8.20
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Life's Work: Neil deGrasse Tyson
Tyson, Neil deGrasse; Beard, AlisonArticle HBS-R1601L-EKnowledge and CommunicationThe astrophysicist on balancing his TV career with his day job and why no one could dissuade him from a career in science.Starting at €8.20
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Life's Work: An Interview with Erno Rubik
Rubik, Erno; Beard, AlisonArticle HBS-R2006P-EStrategyThe inventor of the Rubik's Cube on creativity and innovation.Starting at €8.20
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Turys, millas y puntos
Soley, JorgeCase F-712FinanceEl Caso analiza una situación real producida en España para incrementar la utilización tanto de las tarjetas de débito como las de crédito. Se centra, pues, en una política de marketing bancario que buscaba, en un inicio, incrementar el uso de las tarjetas como medio de pago en comercios y que, posteriormente, ampliaba su objetivo a obtener la fidelización de sus clientes. Estudia las experiencias de "la Caixa" en cuanto a la obtención y acumulac...Starting at €8.20
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Life's Work: An Interview with Vera Wang
Wang, Vera; Beard, AlisonArticle HBS-R1904N-EThe famed fashion designer describes why she waited until age 40 to launch her own business, what she learned from working for Ralph Lauren, and how she balances her two roles as creative director and business head.Starting at €8.20
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Life's Work: An Interview with Michael Ovitz
Ovitz, Michael; Beard, AlisonArticle HBS-R1901N-EThe Hollywood superagent turned Silicon Valley adviser discusses winning over clients and building creative teams.Starting at €8.20
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Life's Work: An Interview with John Adams
Adams, John; Beard, AlisonArticle HBS-R1801P-EThe composer and conductor on responding to the world through music and the struggle to always produce genuinely new, original works.Starting at €8.20
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Spread Too Thin (HBR Case Study)
Beard, AlisonArticle HBS-R1706X-EA TV producer struggles to balance the demands of three hit shows--and dreams of a new one. This fictional case study features expert commentary by Sarah Barnett and Melissa James Gibson. For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R1706Z. The complete case study and commentary is reprint R1706N.Starting at €8.20
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Spread Too Thin (Commentary for HBR Case Study)
Beard, AlisonArticle HBS-R1706Z-EA TV producer struggles to balance the demands of three hit shows--and dreams of a new one. This fictional case study features expert commentary by Sarah Barnett and Melissa James Gibson. For teaching purposes, this is the commentary-only version of the HBR case study. The case-only version is reprint R1706X. The complete case study and commentary is reprint R1706N.Starting at €8.20