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CNS Worldwide, Teaching Note
Dolan, Robert J.; Easwar, KarthikTeaching Note HBS-917532-EMarketingTeaching note for case 917531.Starting at €0.00
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In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma, Teaching Note
Dolan, Robert J.; Beckham, HeatherTeaching Note HBS-914534-EMarketingTeaching Note for Product #914533.Starting at €0.00
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You Are no Longer a Technical Specialist: Senior Managers and Technical Specialists: Two Ways of Working
Vázquez- Dodero, Juan Carlos; Fraguas, Rafael; Palencia, Luis; Rosenberg, Mike; Weber, Eric; Stein, GuidoTechnical Note ASNN-14-ELeadership and People ManagementManagers take decisions whose contents are the everyday work of the people they manage. By their very nature, managers deal with their subordinates' liberty; as such their decisions must be prudential. This case is based on the case from Juan Carlos Vázquez-Dodero, Rafael Fraguas, Luis Palencia, Mike Rosenberg y Eric Weber, "You are not a Technician", ASNN8, IESE, 2005.Starting at €8.20
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Decide cómo actuar y piensa por ti mismo
Vázquez- Dodero, Juan Carlos; Fraguas, Rafael; Palencia, Luis; Rosenberg, Mike; Stein, Guido; Weber, EricTechnical Note ASNN-13Knowledge and Communication, Leadership and People ManagementLa complejidad y discrecionalidad de las decisiones directivas aconsejan dejarse de esquemas mentales preconcebidos, y usando lo que pueden tener de buenos, generar el propio "aparato de mirar" para las cuestiones no técnicas o de alta incertidumbre. Esta nota está basada en la nota "Piensa por ti mismo" de los mismos autores, ASNN-7.Starting at €8.20
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Marketing Reading: Pricing Strategy, Teaching Note
Dolan, Robert J.; Gourville, John T.Teaching Note HBS-8204-EMarketingTeaching Note for Product #8203.Starting at €0.00
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Marketing Reading: Framework for Marketing Strategy Formation, Teaching Note
Dolan, Robert J.Teaching Note HBS-8154-EMarketingTeaching Note for Product #8153.Starting at €0.00
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Rosslyn Resource: Monetization and Sales Strategy
Dolan, Robert J.; Yong, SunruCase HBS-918509-EMarketingRosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do wi...Starting at €8.20
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Evernote: Monetization Strategy
Dolan, Robert J.Case HBS-519034-EMarketingLisa Sherman is a successful executive at Verizon who is struggling with the decision to reveal her sexual orientation. After attending a diversity training workshop in which participants expressed extremely negative views about people in her community, Sherman wonders whether the company is the right place for her, or if she should reveal her identity as lesbian and work within the system. Should she meet with the CEO to share her experience, or...Starting at €8.20
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Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre, Teaching Note
Dolan, Robert J.Teaching Note HBS-518100-EMarketingTeaching note for case 518036.Starting at €0.00
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Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre
Dolan, Robert J.Case HBS-518036-EMarketingWhen a tsunami hit Southeast Asia on December 26, 2004, the leadership team at a Swedish tour company must manage a devastating crisis affecting thousands of its customers and employees in Thailand. Documents the challenges the company faced in the first ten hours of the crisis. Amid the uncertainty of those first hours, the leadership team must make a range of decisions to orchestrate the company's response and manage the rest of its business. D...Starting at €8.20