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Forecasting Climate Risks: Aviva's Climate Calculus
Egan, Mark; Tufano, PeterCase HBS-224025-EFinanceIn late 2021, Ben Carr, Director of Analytics and Capital Modeling at Aviva Plc (Aviva)-a leading insurer with core operations in the UK, Ireland and Canada,-was preparing for an upcoming presentation before the company's board which included its CEO, Amanda Blanc, featuring the results of Aviva's performance in the Climate Biennial Exploratory Scenario (CBES) exercise mandated by the Bank of England. The CBES required all major banks and insurer...Starting at €8.20
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BASIX (Abridged)
Cole, Shawn; Tufano, PeterCase HBS-213035-EFinanceBASIX, an Indian microfinance corporation, must decide whether to continue to sell weather insurance to its clients. A brand-new financial product, weather insurance pays if measured rainfall during the growing season falls below a pre-specified limit. Mr. Sattaiah, managing director of the BASIX's bank, considers a revised insurance policy for the coming season, weighing the costs and potential risks of expanding the product against the potentia...Starting at €8.20
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Blue Ocean or Stormy Waters Buying Nix Check Cashing
Tufano, Peter; Ryan, AndreaCase HBS-210012-EFinanceKinecta Federal Credit Union has the opportunity to purchase Nix Check Cashing as part of their "blue ocean" strategy to reach the financially underserved and increase credit union membership and deposits. But they face financial as well as reputational risk. Check cashing, payday lending and other alternative financial services are maligned in mainstream financial circles. This case asks students to evaluate both organizations, their respective ...Starting at €8.20
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First National Bank's Golden Opportunity
Cole, Shawn; Tufano, Peter; Schneider, Daniel; Collins, DarylCase HBS-208072-EFinanceExecutives at First National Bank in South Africa are considering whether to launch a potentially exciting, but rather unorthodox, new savings product. Instead of paying interest, this product gives depositors the chance to win large cash prizes each month. Michael Jordan, CEO of the bank's Consumer Solutions Division, must decide whether to approve the product, weighing the potential benefits against large upfront investment, uncertain market de...Starting at €8.20
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The World Food Programme during the Global Food Crisis (B)
Mikes, Anette; Tufano, Peter; Werker, Eric; de Neve, Jan-EmmanuelCase HBS-709052-EEconomicsStarting at €5.74
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Marketing deportivo: ¿enfocado al mercado o al producto
Martín, A.; de Toro, Juan ManuelTechnical Note MN-356MarketingTrata de explicar con detalle las variables principales del marketing en relación a la gestión de entidades deportivas y sus especificidades. En concreto, lo referente a la segmentación del mercado y la preponderancia o no del producto deportivo en las decisiones y planificaciones comerciales.Starting at €8.20
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El activo y la fortaleza de la marca
Pérez Castro, Carlos; de Toro, Juan Manuel; Mira, MartaTechnical Note MN-363MarketingLa marca es hoy en día uno de los principales activos de cualquier compañía y, a su vez, un elemento fundamental de todo plan comercial. El valor del activo marca guarda una estrecha relación con su fortaleza, y en esta nota analizamos cuáles son los pasos necesarios para poder generar marcas fuertes y, por tanto, valiosas en los mercados. Es decir, profundizamos en las dimensiones donde radica la fortaleza de la marca.Starting at €8.20
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Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
de Toro, Juan Manuel; Ramas, SantiagoTechnical Note MN-319MarketingAnte los numerosos y profundos cambios acaecidos en los últimos años en el mercado de los medios de comunicación (tanto en el aspecto de la oferta como en el de la demanda), se hacía urgente recabar las implicaciones de los mismos en la estrategia de comunicación de los anunciantes, y esto es lo que perseguimos con esta encuesta a los mayores anunciantes españoles. MODIStarting at €8.20
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Eficacia de la comunicación publicitaria en televisión: El zapping activo y zapping pasivo
de Toro, Juan Manuel; Ramas, SantiagoTechnical Note MN-315MarketingDesde hace décadas se vienen investigando la manera o maneras posibles de medir la eficacia de los mensajes publicitarios en televisión. Esta nota técnica analiza la cuantificación de la eficacia publicitaria principalmente desde dos puntos de vista. El primero basado en la audimetría y otros sistemas de medición de audiencia determinando el número real de telespectadores. El segundo se basa en el recuerdo que generan los mensajes publicitarios s...Starting at €8.20
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Managing Risk in the New World
Kaplan, Robert S.; Mikes, Anette; Simons, Robert L.; Tufano, Peter; Hofmann, Michael; Champion, DavidArticle HBS-R0910E-EFive experts gathered recently to discuss the future of enterprise risk management: Kaplan, the Baker Foundation Professor at Harvard Business School, who with his colleague David Norton developed the balanced scorecard; Mikes, an assistant professor at HBS who studies the evolution of risk management and the role of the chief risk officer; Simons, the Charles M. Williams Professor of Business Administration at HBS; Tufano, the Sylvan C . Coleman...Starting at €8.20