This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Spotify (Spanish version)
Elberse, Anita; de Pfyffer, AlexandreCase HBS-518S28StrategyIn November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalog from Spotify's music streaming service. Is it time for Spotify to reconsider the policies that seem to have prompted Swift's catalog takedown-and specifically the company's insistence that artists offer the same assortment across countries and not target only...Starting at €8.20
-
The Video-Streaming Wars in 2019: Can Disney Catch Netflix, Teaching Note
Elberse, AnitaTeaching Note HBS-520129-EKnowledge and CommunicationTeaching note for case 519094.Starting at €0.00
-
Roppongi Hills: City Within a City
Elberse, Anita; Hagiu, Andrei; Egawa, MasakoCase HBS-707431-EStrategyMinoru Mori is the CEO of Mori Building, which has built Roppongi Hills, an ambitious large-scale, mixed-use development in Tokyo, Japan that includes high-end retail, restaurants, hotel, office, library, and art museum. A destination site for tourists and local people, the performance of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori was at odds with other tenants and he ...Starting at €8.20
-
Nike: Changing the Sneakers Game (Video Playlist), Teaching Plan
Elberse, AnitaTeaching Note HBS-520062-ETeaching plan for case 519039.Starting at €0.00
-
Small-Market Teams and Big Stars: The Milwaukee Bucks and Giannis Antetokounmpo
Elberse, Anita; Ruffin, MelcolmCase HBS-520037-EMarketingIn October 2019, National Basketball Association (NBA) team the Milwaukee Bucks are about to tip off their first home game in the 2019-2020 NBA season. Peter Feigin, president of the Milwaukee Bucks, and Jon Horst, the league's youngest general manager, could look back at a very successful prior season. In fact, just five years after a new ownership team led by Wes Edens, Marc Lasry, Jamie Dinan and Mike Fascitelli came in after the Bucks experie...Starting at €8.20
-
Jason Blum's Blumhouse Productions
Elberse, AnitaCase HBS-518103-EMarketingIn March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget films were nothing new for Blumhouse: in fact, in recent years, Blum and his team are responsible for more such outsized successes than any other producer, especially in the horror genr...Starting at €8.20
-
The ABN AMRO World Tennis Tournament
Elberse, Anita; Van Rheenen, SaskiaCase HBS-518041-EMarketingShould the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event's previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any top-five players? That is the question that Richard Krajicek, former Wimbledon champion and current tournament director, is debating with Jolanda Jansen, the director of the venue that hos...Starting at €8.20
-
LeBron James: Building a Hollywood Empire
Elberse, AnitaCase HBS-518042-EMarketingIt is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James' third NBA championship. The duo will soon have to decide on a strategy for their media businesses-their film and television production company SpringHill Entertainment as well as their digital sports platform Uninterrupted. In 2015, Carter and James negotiated a first-of-its-kind, three-year agreement with...Starting at €8.20
-
Dwyane Wade
Elberse, Anita; Schoppe, JenniferCase HBS-517035-EKnowledge and CommunicationIn July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager Lisa Joseph-Metelus face a decision regarding one of his other business partnerships-that with the American company Stance, known for its colorful socks. Involved with the young company since 2013, Wade quickly established himself as Stance's most successful brand ambassador. But recently, ...Starting at €8.20
-
Spotify
Elberse, Anita; de Pfyffer, AlexandreCase HBS-516046-EKnowledge and CommunicationIn November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalog from Spotify's music streaming service. Is it time for Spotify to reconsider the policies that seem to have prompted Swift's catalog takedown-and specifically the company's insistence that artists offer the same assortment across countries and not target only...Starting at €8.20