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Prodesdir (B) (Portuguese Version, Portugal)
Rosanas, Josep MariaCase C-685-PPAccounting and ControlThis case is about a situation that follows that of the Prodesdir A case study. Demand has grown considerably and may reach production capacity. Students are asked how they will manage this situation and whether it is logical from an accounting perspective to distribute the fixed costs according to the actual production volume. As in the previous case study, the use of a spreadsheet is recommended for case preparation and presentation.Starting at €5.74
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IESE ON. Lead yourself to lead
Ginebra, Gabriel; Reiche, Sebastian; Neeley, Tsedal; Rosanas, Josep Maria; Andreu i Civit, Rafael; Evangelia Demerouti; Clark, Dorie; IESE InsightDossier DOS-43-ELeadership and People ManagementWhat does it mean to be a good leader? Why should you want to be one, and what point are you at in your journey? Where, ultimately, do you want to go?
Leadership isn't a clearly marked path. It begins with you, with your knowledge of yourself and your ability to reflect on the world around you.
With this collection of articles, we provide the information you need to understand the kind of leader you are today, and the one you co...Starting at €15.00
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Variable Costing
Rosanas, Josep MariaTechnical Note CN-98-EAccounting and ControlStarting at €8.20
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Marketing deportivo: ¿enfocado al mercado o al producto
Martín, A.; de Toro, Juan ManuelTechnical Note MN-356MarketingTrata de explicar con detalle las variables principales del marketing en relación a la gestión de entidades deportivas y sus especificidades. En concreto, lo referente a la segmentación del mercado y la preponderancia o no del producto deportivo en las decisiones y planificaciones comerciales.Starting at €8.20
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El activo y la fortaleza de la marca
Pérez Castro, Carlos; de Toro, Juan Manuel; Mira, MartaTechnical Note MN-363MarketingLa marca es hoy en día uno de los principales activos de cualquier compañía y, a su vez, un elemento fundamental de todo plan comercial. El valor del activo marca guarda una estrecha relación con su fortaleza, y en esta nota analizamos cuáles son los pasos necesarios para poder generar marcas fuertes y, por tanto, valiosas en los mercados. Es decir, profundizamos en las dimensiones donde radica la fortaleza de la marca.Starting at €8.20
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Contabilidad de costes variables (Direct Costing)
Rosanas, Josep MariaTechnical Note CN-98Accounting and ControlStarting at €8.20
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Químicas Benet, S.A.
Rosanas, Josep MariaCase C-585Accounting and ControlEjercicios de sistema de coste por proceso y costes estandar. Análisis de desviaciones. (Also available in English).Starting at €8.20
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Transit, Inc.- Exercise
Rosanas, Josep MariaExercise CE-17-EAccounting and ControlExercise on transfer pricing, where the two divisions involved have an opportunity cost of manufacturing alternative products. The exercise is intended to illustrate how a transfer pricing system can be a helpfuldevice for decentralized decision-making, providing incentives for making decisions that are in the best interest of tne company as a whole.Starting at €8.20
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