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Lajpal Tea: Black Gold at Stake-Supplier Selection
Alison Konrad; Abdul Rehman Shaikh; Asad Ali QaziCase IVEY-9B19D020-EService and Operations ManagementIn September 2014, the national logistics manager at Lajpal Tea Pvt. Limited (Lajpal Tea), a leading tea brand in Pakistan, received notice that one of his key logistics service providers would soon terminate his service contract for transportation servicStarting at €8.20
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El Caserío: Brand Arquitecture
Lozano V.; Milán B.; Oliver, Xavier; de Toro, Juan ManuelCase M-1189-EMarketingA historical view of the brands acquired by Kraft in Spain, especially El Caserío. The company faces competitors who have established much more coherent brand architectures, with more potential for expansion and profit. The decisions they take for the current brands will define their future.Starting at €8.20
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Pamela Jeffery: Canadian Boards and Diversity
Alison Konrad; Ken MarkCase IVEY-9B20C024-EEntrepreneurship, Leadership and People ManagementPamela Jeffery, founder and chief executive officer of The Pamela Jeffery Group and the Canadian Board Diversity Council (CBDC), had worked diligently for nine years to improve diversity at the board level. While the CBDC aimed at improving diversity in general at the board level, its key focus was to improve the representation of women on corporate boards in Canada. Jeffery and the CBDC methodically carried out plans to involve stakeholders, est...Starting at €8.20
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Three cases on Workplace Mistreatment - Teaching Note
Karen Harlos; Alison Konrad; Lucas MonzaniTeaching Note IVEY-8B20C041-ELeadership and People ManagementTeaching Note for product 9B20C041Starting at €0.00
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Three Cases on Workplace Mistreatment
Karen Harlos; Alison Konrad; Lucas MonzaniCase IVEY-9B20C041-ELeadership and People Management, StrategyIn the first of three mini-cases on workplace mistreatment, "Casual Fridays Gone Wrong," the vice-president of compliance for a collections company faced the dilemma of how to deal with a complaint about a manager's racist comments. In the second mini-casStarting at €8.20
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Mercedes-Swatch
de Toro, Juan Manuel; Oliver, XavierCase M-1018MarketingDe la alianza estratégica entre Mercedes Benz y Swatch nace un proyecto de lanzamiento de un nuevo vehículo utilitario revolucionario de dos plazas. El caso plantea la necesidad de elaborar el briefing del producto para presentarlo en el concurso de agencias de publicidad.Starting at €8.20
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Lo que funciona en comunicación
Oliver, Xavier; de Toro, Juan ManuelTechnical Note MN-305MarketingDescripción de las distintas disciplinas de comunicación publicitaria y su utilización óptima: publicidad, marketing directo, promociones, patrocinios y relaciones públicas.Starting at €8.20
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Sophia Tannis: Life Choices (A) and (B) - Teaching Note
Alison Konrad; Kanina BlanchardTeaching Note IVEY-8B15M101-EStrategyTeaching note for products 9B15M101 and 9B15M102.Starting at €0.00
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El activo y la fortaleza de la marca
Pérez Castro, Carlos; de Toro, Juan Manuel; Mira, MartaTechnical Note MN-363MarketingLa marca es hoy en día uno de los principales activos de cualquier compañía y, a su vez, un elemento fundamental de todo plan comercial. El valor del activo marca guarda una estrecha relación con su fortaleza, y en esta nota analizamos cuáles son los pasos necesarios para poder generar marcas fuertes y, por tanto, valiosas en los mercados. Es decir, profundizamos en las dimensiones donde radica la fortaleza de la marca.Starting at €8.20
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Marketing deportivo: ¿enfocado al mercado o al producto
Martín, A.; de Toro, Juan ManuelTechnical Note MN-356MarketingTrata de explicar con detalle las variables principales del marketing en relación a la gestión de entidades deportivas y sus especificidades. En concreto, lo referente a la segmentación del mercado y la preponderancia o no del producto deportivo en las decisiones y planificaciones comerciales.Starting at €8.20