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American Express: Deciding on a hybrid work model after the COVID crisis (A) & (B) - Teaching note
Almandoz, John; Reiche, SebastianTeaching Note DPOT-126-ECorporate Governance, Leadership and People ManagementIn the fall of 2021, after leading his team through 18 turbulent months of the coronavirus pandemic, Juan Ortiz, CEO of American Express (Amex) in Spain, and his country executive team (CET) had to address what the new way of working would look like for their team in Spain. After a companywide discussion about what the "new normal" would look like globally, they were faced with determining to what extent, from the perspective of Amex Spain, emplo...Starting at €0.00
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Finding the Right CEO
Harvard Business ReviewArticle HBS-F2201A-EKnowledge and CommunicationThe most promising candidates in your company may not be where you expect.Starting at €8.20
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Why Employee Experience Initiatives Fall Short
Harvard Business ReviewArticle HBS-F2004A-ELeadership and People ManagementCompanies need to focus on how people feel about them, even in a recession. PLUS the unanticipated effect of price promotions, building trust during the pandemic, hiding emotions at the office, and more.Starting at €8.20
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American Express: decidir sobre un modelo de trabajo híbrido tras la crisis de COVID-19 (B)
Almandoz, John; Reiche, Sebastian; Tatge, LarisaCase DPO-815Corporate Governance, Leadership and People ManagementStarting at €5.74
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Haier In Japan: An Ongoing Transformational Journey (Chinese Version)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, SebastianCase DPO-464-ZHInnovation and Change, Leadership and People ManagementFor Du Jingguo, president of Haier Asia, a lot had been achieved since Haier acquired Sanyo in Japan. Compared with the beginning of 2012, the year of the acquisition, employees' morale had been restored. People were generally motivated and saw a positive future for the company and their own careers. A new organizational structure based on the principles of self-managed units (ZZJYT) and the Rendanheyi principle had been created. Some units even ...Starting at €8.20
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IESE ON. Lead yourself to lead
Ginebra, Gabriel; Reiche, Sebastian; Neeley, Tsedal; Rosanas, Josep Maria; Andreu i Civit, Rafael; Evangelia Demerouti; Clark, Dorie; IESE InsightDossier DOS-43-ELeadership and People ManagementWhat does it mean to be a good leader? Why should you want to be one, and what point are you at in your journey? Where, ultimately, do you want to go?
Leadership isn't a clearly marked path. It begins with you, with your knowledge of yourself and your ability to reflect on the world around you.
With this collection of articles, we provide the information you need to understand the kind of leader you are today, and the one you co...Starting at €15.00
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¿Hacia dónde va la globalización? Revisa tu estrategia
Ghemawat, Pankaj; Rosenberg, Mike; Reiche, SebastianDossier DOS-35Leadership and People Management, Service and Operations Management, StrategyNo te dejes llevar por corrientes pasajeras. Los consejos de los profesores del IESE te ayudarán a permanecer con los pies en la tierra.Starting at €15.00
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Hailing a New Era: Haier in Japan (B) (Chinese Version)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCase DPO-265-ZHLeadership and People ManagementFounded in 1984 by Zhang Ruimin, current CEO of the company, Haier has rapidly grown from a small refrigerator plant in Qingdao, China, to a global leader in home appliances. As one of the most valuable brands in China, Haier designs, manufactures and sells various home appliances including refrigerators, air conditioners and washing machines in over 100 countries. Since 2006, Haier has aggressively expanded its international presence, aiming t...Starting at €5.74
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When Neuromarketing Crosses the Line
Harvard Business ReviewArticle HBS-R1907B-EMarketingThree leading researchers--a marketing professor, a philosopher, and a neuroscientist--talk with HBR about the ethical implications of neuromarketing. Although consumers typically accept that their purchase behavior is public, these experts say, they think of their brains and thoughts as private, which can lead to backlash against organizations that use neuromarketing tools. And while informed consent is standard in the academic world, it's not a...Starting at €8.20
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Challenge the Middlemen Teaching Note
Harvard Business ReviewTeaching Note HBS-HTN015-EStrategyTeaching Note for Product Numbers: R1512K, R1512X, and R1512Z.Starting at €0.00