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Basecamp: Pricing (Spanish version)
Cespedes, Frank V.; Fitzsimmons, RobbCase HBS-823S10EntrepreneurshipThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). A data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture's latest version of its project management software product.Starting at €8.20
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Clique Pens: The Writing Implements Division of U.S. Home, Teaching Note
Cespedes, Frank V.; Kindley, James T.Teaching Note HBS-914526-EMarketingTeaching Note for 914525.Starting at €0.00
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Old Hand or New Blood? (HBR Case Study and Commentary)
Cespedes, Frank V.; Gardner, Alston; Kerr, Steven; Kelley, Randall D.; Dixon, Andrea L.Article HBS-R0607A-ELeadership and People ManagementFusilier Technology is in disarray. Its vice-president of sales is leaving, the company's new growth strategy to sell customized business solutions has stalled, and sales have been flat for five years. Bill MacLeod, Fusilier's CEO, has to choose between two very different candidates for the top sales job: a veteran sales director who has excelled under the old order and a brash outsider who has experience selling solutions but doesn't know the in...Starting at €8.20
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SafeBlend Fracturing
Shapiro, Benson P.; Cespedes, Frank V.; Zalosh, AlisaCase HBS-914513-EMarketingThe CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the past two years, SafeBlend has been the sole provider of additives to Bristol due to aggressive negotiation and limited competition. New competitors are entering the market, and the CEO believes one competitor is prepared to offer Bristo...Starting at €8.20
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American Express: Deciding on a hybrid work model after the COVID crisis (A) & (B) - Teaching note
Almandoz, John; Reiche, SebastianTeaching Note DPOT-126-ECorporate Governance, Leadership and People ManagementIn the fall of 2021, after leading his team through 18 turbulent months of the coronavirus pandemic, Juan Ortiz, CEO of American Express (Amex) in Spain, and his country executive team (CET) had to address what the new way of working would look like for their team in Spain. After a companywide discussion about what the "new normal" would look like globally, they were faced with determining to what extent, from the perspective of Amex Spain, emplo...Starting at €0.00
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Ron Ventura at Mitchell Memorial Hospital, Teaching Note
Cespedes, Frank V.; Abelli, HeideTeaching Note HBS-913573-ELeadership and People ManagementTeaching Note for Product #913572.Starting at €0.00
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The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues, Teaching Note
Cespedes, Frank V.; Winig, Laura; Lovelock, Christopher H.Teaching Note HBS-2511-EMarketingTeaching Note for 2510Starting at €0.00
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American Express: decidir sobre un modelo de trabajo híbrido tras la crisis de COVID-19 (B)
Almandoz, John; Reiche, Sebastian; Tatge, LarisaCase DPO-815Corporate Governance, Leadership and People ManagementStarting at €5.74
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Haier In Japan: An Ongoing Transformational Journey (Chinese Version)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, SebastianCase DPO-464-ZHInnovation and Change, Leadership and People ManagementFor Du Jingguo, president of Haier Asia, a lot had been achieved since Haier acquired Sanyo in Japan. Compared with the beginning of 2012, the year of the acquisition, employees' morale had been restored. People were generally motivated and saw a positive future for the company and their own careers. A new organizational structure based on the principles of self-managed units (ZZJYT) and the Rendanheyi principle had been created. Some units even ...Starting at €8.20
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IESE ON. Lead yourself to lead
Ginebra, Gabriel; Reiche, Sebastian; Neeley, Tsedal; Rosanas, Josep Maria; Andreu i Civit, Rafael; Evangelia Demerouti; Clark, Dorie; IESE InsightDossier DOS-43-ELeadership and People ManagementWhat does it mean to be a good leader? Why should you want to be one, and what point are you at in your journey? Where, ultimately, do you want to go?
Leadership isn't a clearly marked path. It begins with you, with your knowledge of yourself and your ability to reflect on the world around you.
With this collection of articles, we provide the information you need to understand the kind of leader you are today, and the one you co...Starting at €15.00