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Glovo - Teaching Note: From Startup to Unicorn
Ricart, Joan Enric; Carenzo, Mathieu; Tapia, AlbertTeaching Note SMT-138-EInnovation and Change, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €0.00
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920301-EMarketingTeaching plan for case 919413.Starting at €0.00
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Gimlet Media: A Podcasting Startup
Deighton, John; Kornfeld, LeoraCase HBS-918413-EStarting at €8.20
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Target Stores: The Hunt for 'Unvolunteered Truths', Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920306-EMarketingTeaching note for case 515090.Starting at €0.00
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Instacart and the New Wave of Grocery Startups
Deighton, John; Kornfeld, LeoraCase HBS-515089-EMarketingInstacart is testing an Uber-style solution to the challenge of building a home-delivered grocery business. It is backed by $220 million of venture funding. Will this model succeed where businesses like Webvan failed? What are the questions that this exploratory venture needs to answer?Starting at €8.20
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Harvard Business School Executive Education: Balancing Online and Offline Marketing, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-514123-EMarketingTeaching Note for 510091.Starting at €0.00
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Bluefin Labs: The Acquisition by Twitter, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-513094-EMarketingTeaching Note for 513091. What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be aggregated, measured, and used to calibrate brand performance and to sell media time. ...Starting at €0.00
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Demand Media, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-512021-EMarketingTeaching Note for 512021.Starting at €0.00
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Sony and the JK Wedding Dance, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-511071-EMarketingTeaching Note for 510064.Starting at €0.00
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Nettwerk: Digital Marketing in the Music Industry, Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-511056-EMarketingTeaching Note for 510055.Starting at €0.00