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Left on a Mountainside (HBR Case Study and Commentary)
Kirby, Julia; Eisold, Kenneth; Soder, Dee; Kahn, Jeffrey P.; Elson, Charles M.Article HBS-R0401A-ELeadership and People ManagementEd Davidson is on top of the world, literally and figuratively, at the beginning of this fictional case study. He's in the Swiss Alps, headed for Davos and his first experience as a delegate to the World Economic Forum's annual conference. And he has reason to believe he is about to be made president of his company, Carston Waite--and, therefore, heir apparent to the CEO position. Then his phone rings. It's his mentor, Frank Maugham, the CFO and ...Starting at €8.20
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Glovo - Teaching Note: From Startup to Unicorn
Ricart, Joan Enric; Carenzo, Mathieu; Tapia, AlbertTeaching Note SMT-138-EInnovation and Change, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €0.00
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Fat Chance (HBR Case Study and Commentary)
Fryer, Bronwyn; Kirby, Julia; Weyers, Howard; Solovay, Sondra; Roehling, Mark V.; Wilensky, AmyArticle HBS-R0505A-ELeadership and People ManagementSid Shawn is a 10-year veteran of NMO Financial Services and a mainstay of the pensions marketing group. He's been a good, consistent worker and an invaluable resource for the salespeople and consultant relations managers. Sid also weighs 400 pounds. So when he is the only internal candidate for the customer-facing position of consultant relations manager, sales and marketing VP Bill Houglan feels that he has a tough hiring decision to make. Sid ...Starting at €8.20
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Creative That Cracks the Code
Kirby, JuliaArticle HBS-R1303F-EMarketing"What with ad-optimizing technologies and filter-defying product placement, search-based ad serves, real-time media bidding, and location-based features for mobile devices," the author writes, "it would be easy to conclude that advertising has flipped to all science and no art." But she highlights six campaigns to prove that advertising creativity will never cease: 1) Wonderful Pistachios, whose ads include memes such as YouTube's infamous Honey ...Starting at €8.20
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Inventing HBR
Kirby, JuliaArticle HBS-R1211E-EHarvard Business Review was launched in 1922 by a Harvard Business School dean who wanted to equip managers-in-training with better tools of the trade. Its initial print run was only 6,000 copies, and its initial subscription price--$5--was a point of contention between the dean and his outside publisher. For the next 25 years the magazine barely broke even. But between its founding and World War II, the HBS faculty became competent at translatin...Starting at €8.20
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Institutional Yes: The HBR Interview with Jeff Bezos
Bezos, Jeff; Kirby, Julia; Stewart, Thomas A.Article HBS-R0710C-ELeadership and People ManagementSince its founding, in 1995, Amazon.com's bold moves have often left observers scratching their heads, if not predicting the company's demise. Why open up an effective proprietary retail platform to competition from third-party sellers? Why make tools that Amazon developed for its own use available to other website developers? (Why, for that matter, post negative reviews of your products?) Two HBR editors interviewed Bezos, the founder and CEO, t...Starting at €8.20
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Playing to the Back Row: A Conversation with Ringmaster Chuck Wagner
Wagner, Chuck; Kirby, JuliaArticle HBS-R0901B-ELeadership and People ManagementIt's hard to imagine a leadership image more iconic than the ringmaster. Merely say the word, and a picture springs to mind of a tall, dashing captain presiding over, well, a circus - a world full of both chaos and opportunity for delight. It's the ringmaster's job to make sense of that environment, anticipate the unexpected, and direct the attention of an audience with as many as 20,000 people - a massive community of stakeholders - to make sure...Starting at €8.20
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Wall Street Is No Friend to Radical Innovation
Kirby, JuliaArticle HBS-F1007D-EHow Wall Street stifles innovation.Starting at €8.20
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MBA & Co (B): Daniel Callaghan: Finding the right time to start a new business
Carenzo, Mathieu; Rahouadj, Myriam; Davila, AntonioCase E-166-EEntrepreneurship, Finance, Innovation and ChangeHow do you generate a business opportunity that will be attractive to investors? Market, team, competitive advantage, scalability, exit: what are the important criteria that should be used to increase the probability of success when investing in a start-up? What are the differences between a business opportunity and an investment opportunity in an early stage environment?Starting at €5.74
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Stay on the Q&A Offensive: Michael Sheehan on the Art and Science of the Q&A (Spanish version)
Sheehan, Michael; Kirby, JuliaArticle HBS-F0704GLeadership and People ManagementThe Q&A should be more than just an afterthought, says communications consultant Michael Sheehan. It may be the only part of your speech people actually listen to.Starting at €8.20