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Glovo - Teaching Note: From Startup to Unicorn
Ricart, Joan Enric; Carenzo, Mathieu; Tapia, AlbertTeaching Note SMT-138-EInnovation and Change, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €0.00
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Liderar en tiempos de incertidumbre
Álvarez de Mon Pan de Soraluce, Santiago; Baucells Alibés, Manel; Gunther McGrath, Rita; Hunter, Richard; Weber, Martin; Westerman, GeorgeDossier DOS-1Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People ManagementCuatro visiones sobre lo que necesitamos saber cuando desconocemos qué nos depara el mañana.Starting at €15.00
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Las preferencias de riesgo y el papel de la intuición en la incertidumbre
Baucells Alibés, Manel; Heukamp, FranzTechnical Note ADN-287Decision Analysis, EconomicsLos directivos suelen tomar decisiones con muchas presiones (tiempo, recursos, emociones y capacidad para procesar toda la información), lo cual limita su "racionalidad". De ahí que a menudo confíen en la intuición. Este documento describe algunos de los errores más frecuentes asociados a la toma de decisiones intuitiva. Conocer dichos errores no los elimina, pero ayuda a reconocer las situaciones en las que es más probable que cometamos un error...Starting at €8.20
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Subjective Decisions, Perception and Time
Baucells Alibés, Manel; García-Castro, RobertoTechnical Note ADN-288-EDecision Analysis, EconomicsRecently, the way people commonly deal with decisions involving time has become an important research topic for economists and psychologists alike. This note offers a summary of some of the main results, which have applications in understanding consumer behavior and also in everyday life to help us make better decisions. This note is based on the note "Time, Perception and Decision-Making" from Manel Baucells and Lucy Chatburn, ADN-264-E.Starting at €8.20
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Green Trees, Inc.
Baucells Alibés, Manel; Gómez, JavierCase AD-267Decision Analysis, EconomicsUna empresa de maquinaria para jardinería se plantea si le conviene comprar un equipo nuevo para entrar en un nicho de mercado nuevo. Las ventas futuras son inciertas y la decisión debe tomarse antes de que se pueda resolver la incertidumbre relativa a las ventas y, por tanto, respecto a los flujos de fondos futuros. Una vez tomada la primera decisión, se desarrolla una máquina nueva. Se analiza la decisión respecto a si debe sustituirse la máqui...Starting at €8.20
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Movies online (B)
Rata, Cristina; Ariño, Miguel Angel; Baucells Alibés, ManelCase AD-278-EDecision Analysis, EconomicsPart (B) describes how to fit a lognormal distribution to the five percentiles given in Part (A) of the case. Given this lognormal distribution, a straightforward Monte-Carlo simulation model can be implemented to find the alternative with the smallest expected cost.Starting at €5.74
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El teorema de Bayes
Baucells Alibés, ManelTechnical Note ADN-238Decision Analysis, EconomicsNota técnica en la que se explica y demuestra con un ejemplo el teorema de Bayes.Starting at €8.20
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Dealing with Conflicting Objectives: Multicriteria Analysis and Heuristics
Baucells Alibés, Manel; Lobanova A.Technical Note ADN-271-EDecision Analysis, Economics, Knowledge and CommunicationThe note is divided in two parts. The first part of this note explains how to apply a standard methodology to make explicit trade-offs between conflicting objectives. The second part, explores decision rules or heuristics that people often use to avoid making trade-offs, and discusses the reliability of such rules.Starting at €8.20
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Language Exchange Club (LEC)
Baucells Alibés, Manel; de Santiago, Rafael; Malagrida, SergioCase AD-320-EService and Operations ManagementThe case deals with assigning people to jobs. It focuses particularly on how to streamline team creation as effectively as possible. Although the case deals specifically with forming groups in one of IESE's clubs, the methodology may be easily applied to any other type of team.Starting at €8.20
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Agrosa (B)
Baucells Alibés, ManelCase AD-229Decision Analysis, EconomicsEs continuación del caso (A). Nos da información del resultado del test de producto que finalmente se llevó a cabo. Se trata de ver cómo esta información disminuye la incertidumbre sobre las unidades que van a vender.Starting at €5.74