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The First 10 Questions for Would-be Searchers
Nieboer, Ian; Carenzo, Mathieu; Davila, AntonioTechnical Note EN-15-EEntrepreneurship, FinanceThis note answers ten of the most common questions asked by people who are relatively new to the search fund model, or have never heard of a search fund before. The content of this note is based on the experience of search funds from around the world, and will help prospective entrepreneurs become familiar with the search fund model and the important questions that should be answered before considering the model more seriously. At the end of each...Starting at €8.20
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Glovo 1.0: Iniciando un nuevo modelo de negocio en el ultra-competitivo mercado de la última milla
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1683Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyEn el contexto de la revolución digital y el uso masivo de dispositivos inteligentes conectados a Internet, los hábitos de consumo han cambiado radicalmente. Actualmente, una gran parte de la población compra desde su casa, y los consumidores pueden comparar y elegir productos entre una gran variedad de opciones y vendedores, por lo que la competencia es feroz. Las empresas locales, como los restaurantes, ya no compiten solo con la tienda de al l...Starting at €8.20
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Consideraciones a tener en cuenta en las adqquisiciones empresariales
Nieboer, Ian; Carenzo, Mathieu; Davila, AntonioTechnical Note EN-16Entrepreneurship, Finance, Innovation and ChangeEsta nota técnica sintetiza algunas entrevistas con compradores y financieros empresariales de todo el mundo. Las opiniones y recomendaciones que aparecen a continuación reflejan las diversas experiencias de los profesionales que se dedican a las adquisiciones empresariales, a la vez que pretende resumir las consideraciones que cualquier empresario potencial debe tener presente cuando se embarca en una oportunidad de adquisición empresarial.Starting at €8.20
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Diez preguntas a tener en cuenta antes de hacer una adquisición emprendedora
Nieboer, Ian; Carenzo, Mathieu; Davila, AntonioTechnical Note EN-15Entrepreneurship, FinanceEsta nota técnica responde a diez de las preguntas más frecuentes que se plantean las personas que nunca han oído hablar del modelo de search fund o aquellas para las que es relativamente nuevo. Su contenido se basa en la experiencia de los search funds en todo el mundo y ayudará a los futuros empresarios a familiarzarse con este modelo y con las respuestas que deben dar a esas diez preguntas antes de plantearse más seriamente crear un search fun...Starting at €8.20
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Intrigue Media: Growing the Video Advertising Network - Teaching Note
June Cotte; Ken MarkTeaching Note IVEY-8B20A023-EMarketingTeaching note for product 9B20A023.Starting at €0.00
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCase IVEY-9B20A073-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theStarting at €8.20
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MBA & Co (B): Daniel Callaghan: Finding the right time to start a new business
Carenzo, Mathieu; Rahouadj, Myriam; Davila, AntonioCase E-166-EEntrepreneurship, Finance, Innovation and ChangeHow do you generate a business opportunity that will be attractive to investors? Market, team, competitive advantage, scalability, exit: what are the important criteria that should be used to increase the probability of success when investing in a start-up? What are the differences between a business opportunity and an investment opportunity in an early stage environment?Starting at €5.74
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Burberry's New Challenges
June Cotte; Marta JarosinskiCase IVEY-9B17A014-EMarketing, StrategyIn 2014, Burberry’s new chief executive officer was facing a changing environment and digital disruption in the luxury fashion industry. The Burberry brand image had improved considerably over the past decade. However, several changes within the fashion wStarting at €8.20
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Hanson Production: Pricing for Opening Day
June Cotte; Peter FamigliettiCase IVEY-9B10A011-EMarketingThe president of production at Hanson Productions, an off-Broadway production company, was faced with the same situation for every Broadway production: where to locate, how many seats, what to charge and how to promote and market the production. There are three separate venues, with three separate value propositions to the studio, case and audience. While bigger means more seats and more revenue for each show, there is a capacity percentage that ...Starting at €8.20
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Fret and Regret: A Consumer Decision-Making Dilemma
June Cotte; Seung Hwan (Mark) LeeCase IVEY-9B12A018-EMarketingAs a birthday present, Mike has just been given a new smartphone by his girlfriend, Molly. However, it is not the phone he wants. Over the course of a few days, Mike struggles with the decision of whether to return the phone and get the one he wants, or keep the one he received as a gift. The case is written from the perspective of the consumer, and deals with consumer behaviour issues such as anticipatory regret. It would be useful in an introdu...Starting at €8.20