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PERSEO (B): Iberdrola's Corporate Entrepreneurship Quest
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-230-EEntrepreneurship, Innovation and ChangeIberdrola, a global utility company (4th market cap in the world) headquartered in Spain with revenues of 39.1 billion EUR, created in 2007 an innovation vehicle, PERSEO, to invest with majority stakes in start-ups working with renewable energy. In 2012, PERSEO pivoted to a corporate venture capital approach. In 2017, they added pilots and challenges to its ecosystem. In 2021, PERSEO had two unicorn exits. In 2022, PERSEO started a venture builde...Starting at €5.74
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Findasense (A and B) - Teaching Note: Scaling Up Meaningful CX
Pinheiro Saurin, Lucas; Prats, Mª JuliaTeaching Note ET-59-EEntrepreneurship, MarketingGlobal digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.Starting at €0.00
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Enterprising Solutions in Times of Transition
Prats, Mª Julia; Sosna, Marc; Sysko-Romanczuk, Sylwia; Davila, Antonio; Epstein, Marc J.; Santos, FilipeDossier DOS-22-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeWhen the bar is raised, you have to jump higher. This dossier will inspire you to think like an entrepreneur.Starting at €15.00
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Telefónica: 95 años de innovación
Prats, Mª Julia; Bria, Vittoria EmanuelaCase E-217Entrepreneurship, Innovation and ChangeEra otro soleado y caluroso día en Madrid. Miguel Arias se encontraba en su oficina. En el escritorio del director global de Emprendimiento había una lista de preguntas que debería abordar durante una entrevista aquella tarde. El área de Innovación Abierta [Open Innovation] de Telefónica había recorrido un largo camino, caracterizado por los numerosos retos a los que se enfrentaba la compañía -la innovación en productos o el surgimiento de nuevos...Starting at €8.20
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Telefónica: 95 Years of Innovation
Prats, Mª Julia; Bria, Vittoria EmanuelaCase E-217-EEntrepreneurship, Innovation and ChangeIt was another hot sunny day in Madrid. Miguel Arias was sitting in his office. On the Global Entrepreneurship Director's desk was a list of questions to address during an interview that afternoon. It had been a long road to open innovation in Telefónica, characterized by the many challenges the company faced: innovation in products, the rise of new competitors in new economies; as well as by the many goals reached, especially in the last ten yea...Starting at €8.20
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Altair (A): The Start of a Management Consulting Firm
Martínez, Juan Carlos; Prats, Mª JuliaCase E-147-EEntrepreneurshipOn December 15, 2009, following a long discussion, Juan Carlos Martínez accompanied one of his Advisory Board members to the door. While returning to the office to tidy his desk, he thought about the last words said to him: "Remember what we ended up invoicing in 2008, in the middle of the crisis. You and I both know how hard it was to get there... Of course we can make it happen again." Juan Carlos was definitely thinking along the same lines, b...Starting at €8.20
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Integromics: Science in Search of Business
Bercetche, María; Prats, Mª JuliaCase E-139-EInnovation and ChangeIn June 2000, to much excitement and fanfare, scientists announced the completion of the first working draft of the entire human genome. The high-quality reference sequence was completed in April 2003, marking the end of the Human Genome Project. Available to researchers worldwide, the human genome reference sequence provided a magnificent and unprecedented biological resource. Scientist reported that the human genome contained 3.2 billion chemic...Starting at €8.20
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Pentagram: The Craft of Design - Teaching Note
Mitchell, Jordan; Prats, Mª JuliaTeaching Note ET-14-EEntrepreneurshipPentagram a multi-disciplinary design firm with 19 partners in five offices (London, Berlin, New York, San Francisco and Austin) is considered to be the "Rolls-Royce of Design" by its peers. The company¹s growth is based on adding well-known designers who in turn bring in business under the Pentagram name. The group is facing tremendous competitive pressure from integrated advertising conglomerates such as WPP, Omnicom and Interpublic. Twenty...Starting at €0.00
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Opportunity Network (B): Growth Challenges
Amigó i Navarro, Pau; Prats, Mª JuliaCase E-186-EDecision Analysis, Entrepreneurship, Innovation and ChangeThe start-up that in just two years of existence has proved to be able to develop a business model and changing networking services. They have expanded worldwide and increased they revenues exponentially of digital disruption. However, there was still a challenge that Opportunity Network had to face which had successful growth: the need to balance its growth with its business model and firm values and diversification.Starting at €5.74
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Voxiva Perú (B): cerrando la brecha digital para servir a la base de la pirámide
Prats, Mª Julia; Torres, LoretoFocused Case EFC-20Entrepreneurship, Innovation and ChangeDe regreso a Lima, Guillermo relataba a Ítalo los detalles de la reunión que tuvo lugar en Washington con los directivos de Voxiva Inc. Los socios coincidían en que el inminente cierre de Voxiva Perú era algo que no les sorprendía, pues su relación con la casa matriz se había ido desgastando con el transcurso de los años.Starting at €8.20