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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Financial Accounting Reading: Market and Regulatory Institutions, Debrief Slides
Narayanan, V.G.Case HBS-5101-EAccounting and ControlDebrief Slides for Product #5094.Starting at €8.20
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Whose Money Is It Anyway (B)
Narayanan, V.G.; Hamermesh, Richard G.; Gordon, RachelCase HBS-810013-EAccounting and ControlThe case describes the various reactions of doctors and administrators to the solutions they developed.Starting at €5.74
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La Estrategia de Captación de Clientes de Internet en Bankinter
Martinez-Jerez, F. Asis; Narayanan, V.G.; Brem, LisaCase HBS-104S02Accounting and ControlBankinter, un relativamente pequeño banco español, tiene una gran presencia como un proveedor de servicios financieros a Internet. Abriendo el camino a la rentabilidad a través de Internet Bankinter dará una gran ventaja competitiva sobre los bancos españoles más grandes y consolidadas. Ann Peralta, director de la red de Internet en Bankinter, debe evaluar si los miles de nuevos clientes llegando de otros portales son rentables para el banco. Per...Starting at €8.20
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Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
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Delhi Metro Rail Corporation, Teaching Plan
Narayanan, V.G.Teaching Note HBS-116035-ELeadership and People ManagementTeaching Plan for Product #116035Starting at €0.00
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Controversy over Executive Remuneration at BP
Narayanan, V.G.; Hartman, AshleyCase HBS-116063-EAccounting and ControlIn March 2016, BP disclosed that its Chief Executive Officer, Bob Dudley, would receive a $19.6 million compensation package, a 20% increase in total compensation over the previous year. BP justified the amount, emphasizing that the company delivered strong results despite an exceptionally challenging environment, which included a nearly 50% drop in oil prices. However, shareholders questioned the massive payout and ultimately rejected BP's remun...Starting at €8.20
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Michael Belkin: Personal Financing Planning as an Entrepreneur
Narayanan, V.G.; O'Brien, ShawnCase HBS-118055-EAccounting and ControlStarting at €8.20
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Buying a Home
Narayanan, V.G.; O'Brien, ShawnCase HBS-118057-EAccounting and ControlStarting at €8.20
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Controversy over Executive Remuneration at BP, Teaching Note
Narayanan, V.G.; O'Brien, ShawnTeaching Note HBS-118089-EAccounting and ControlTeaching note for case 116063.Starting at €0.00