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Social selling: la influencia de la redes sociales en la venta
Chiesa de Negri, Cosimo; Morales, LaiaTechnical Note MN-395Innovation and Change, Leadership and People Management, StrategyEn estos últimos años, estamos viviendo una acelerada transformación en muchos aspectos de nuestra vida profesional y personal. Esto se debe, en gran parte, a la incorporación de las nuevas tecnologías en nuestra rutina diaria. Vivimos en un entorno de cambio constante en el que hemos modificado nuestra manera de comunicarnos, de comportarnos, de relacionarnos, de interactuar o de informarnos, y todo ello, a un ritmo vertiginoso. Aun así, según ...Starting at €8.20
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Kutesmart: The Digital Transformation of Apparel Manufacturing - Teaching Note
Ning Su; Jingyu Sun; Dongxiao Qiu; Licong ZhangTeaching Note IVEY-8B19M041-EStrategyTeaching note for product 9B19M041.Starting at €0.00
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Youku Tudou: Shaping Entertainment and Media in China - Teaching Note
Xi Zhang; Ning SuTeaching Note IVEY-8B21E006-EInformation TechnologiesTeaching Note for product 9B21E006.Starting at €0.00
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Youku Tudou: Shaping Entertainment and Media in China
Xi Zhang; Ning SuCase IVEY-9B21E006-EInformation TechnologiesBoth founded in the mid-2000s as two of China’s earliest online video platforms and both emphasizing creative, original content, Youku and Tudou enjoyed popularity among China’s young netizens, while constantly battling each other for market leadership. Both firms went public, on the NYSE and Nasdaq respectively. Facing China’s hyper-competitive online video market, the twin firms decided to engage in a series of transactions, including a merger ...Starting at €8.20
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Homeking: Disrupting Labour Markets - Teaching Note
Ning Su; Chuang Chen; Wenjie Song; Yifan GaoTeaching Note IVEY-8B21M027-ELeadership and People Management, StrategyTeaching note for product 9B21M027.Starting at €0.00
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Homeking: Disrupting Labour Markets
Chuang Chen; Ning Su; Wenjie Song; Yifan GaoCase IVEY-9B21M027-ELeadership and People Management, StrategyHomemaking had been a centuries-old industry that supplied a variety of services to customers, from more commoditized tasks such as cleaning and laundry to specialized tasks such as elderly care, and prenatal and postpartum care. In China, this industry had traditionally been fragmented and associated with limited innovation. Homeking At Home Information Technology Co., Ltd. (HAH), a company founded in 2010, set the goal of transforming China’s h...Starting at €8.20
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Amazon in China
Ning Su; Ming Dong; Amy Ni; Anna FuCase IVEY-9B21M062-EStrategyAmazon.com Inc. (Amazon), the Seattle-based e-commerce giant, leaped into China with a buyout of Joyo.com Limited, China’s largest online book, music, and video retailer, in 2004. Amazon had the ambition of becoming the dominant online retailer in China bStarting at €8.20
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DBS Bank Ltd.: How to Accelerate Digitalization
Ning Su; R. ChandrasekharCase IVEY-W25312-EInformation Technologies, StrategyIn June 2020, the head of Customer Centre at DBS Bank Ltd. (DBS), the largest commercial bank in Singapore, was wondering how to leverage the bank’s current success in digitalization to create a competitive advantage. As a business leader, she was facing major decision points. How could she increase awareness of the bank’s digital assets among existing customers? How could she further digitalize the customer centre? In addition, the COVID-19 glob...Starting at €8.20
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MarcPoint: Strategizing with Big Data
Wei Zhang; Liang Li; Ning Su; Ji-Ye MaoCase IVEY-9B19E012-EEntrepreneurship, Information Technologies, StrategyAs Shanghai MarcPoint Information Technology Co. Ltd. (MarcPoint) celebrated its fifth anniversary, its founder was quite pleased by what the company had achieved. MarcPoint was a start-up that offered marketing research services by analyzing user-generatStarting at €8.20
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Hongxuan Agriculture: Innovations in the Value Chain
Yingying Wang; Shuting Li; Ning Su; Xiangfeng ChenCase IVEY-9B19D009-EService and Operations ManagementIn June 2018, the president of Hongxuan Agriculture Group (Hongxuan), which operated in the Chinese egg industry, was aware that an ongoing trade dispute between China and the United States might affect both his industry and future financing for his compaStarting at €8.20