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Ethiopia: An Emerging Market Opportunity, Teaching Note
Quelch, John A.; Yong, SunruTeaching Note HBS-915502-EMarketingTeaching note for case 915501.Starting at €0.00
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Bella Healthcare India, Teaching Note
Leonard, Dorothy; Yong, SunruTeaching Note HBS-4441-ETeaching Note for Product #4440Starting at €0.00
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Rosslyn Resource: Monetization and Sales Strategy
Dolan, Robert J.; Yong, SunruCase HBS-918509-EMarketingRosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do wi...Starting at €8.20
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New Immuno-Oncology Solutions (NIOS): Aligning Stakeholders in the Biotech Industry
Vroom, Govert; Maribel Berges; Sastre Boquet, IsaacCase SM-1701-EEntrepreneurship, Innovation and Change, StrategyThis case focuses on a small biotech company (NIOS), located in Barcelona, Spain, that is developing a new immune-oncology product for treating pancreatic cancer. The drug that the company is developing has recently finished Phase I of clinical trials successfully and is now preparing for Phase II and III. At this point, the CEO is approached by her former PhD director, a university professor, who asks if the company is interested in licensing a ...Starting at €8.20
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Andrew Ryan at VC Brakes (Spanish version)
Cespedes, Frank V.; Yong, SunruCase HBS-915S01Leadership and People ManagementAn aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes' autocratic management style and finger-pointing culture with a Total Quality Management (TQM) program. Andrew Ryan is a senior manager at VC Brakes. With the guidance of a strong mentor and a reputation as a successful change ...Starting at €8.20
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Market Research for a New Product Introduction (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-412S05Marketingconsumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market...Starting at €8.20
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Launching the Credit Card in Romania (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-414S12StrategyWinner of the 2014 Case Centre Award in the category of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor ...Starting at €8.20
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La diversificación de los modelos de negocio: cómo lograr que múltiples modelos funcionen en su empresa
Sohl, Timo; Vroom, Govert; McCann, Brian T.Article HDBR-10Innovation and ChangePara ser más competitivas y poder adaptarse a los cambios del mercado, cada vez son más las empresas que optan por operar con varios modelos de negocio a la vez. En la mayoría de casos, se sigue empleando el modelo original y se adopta un modelo nuevo, disruptivo, de forma paralela. Para minimizar los obstáculos que presenta este proceso, es importante saber que adoptar modelos que no tienen relación entre sí es más complicado que adoptar modelos...Starting at €8.20
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Spotify: Face the Music (Update 2016) - Teaching Note: Facing Increased Competition
Sastre Boquet, Isaac; Vroom, GovertTeaching Note SMT-112-EStrategyThe case describes the business model of the music streaming company Spotify, setting it against the backdrop of a music industry that had faced steep revenue declines since the advent of digital formats in the late 1990s and the rise of illegal file sharing. The case also presents the competition Spotify faces from the likes of Pandora, Google and Apple and asks whether Spotify has a viable long-term business model despite its explosive user and...Starting at €0.00
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Spotify: Face the Music (Update 2018) - Teaching Note: Seeking Profitability
Sastre Boquet, Isaac; Vroom, GovertTeaching Note SMT-119-EInformation Technologies, Innovation and Change, StrategySpotify reached $3 billion in revenues in 2016, amid a booming music-streaming market that now made up 51% of the U.S. music industry's total revenues. Finally the industry had embraced digitization and was now seeing two-digit growth for the first time in decades. However, that growth had an Achilles' heel. Spotify itself was staring at an operating loss of $350 million, having never been able to post a profit in all its years of existence. Now,...Starting at €0.00