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Red Bull (Abridged)
Farris, Paul W.; Shames, Ervin R.; Johnson, Richard R.; Mitchell, JordanCase DARDEN-M-0849-EMarketingThis case (an abridged version of UVA-M-0663) describes the history of the Red Bull brand and how the company stimulated and harnessed word of mouth to build a new product category (functional energy drinks) and brand franchise. The case concludes by asking the reader to consider where Red Bull will take its brand, product line, and marketing next, in light of many competitive challenges in the United States. The case was written to foster discus...Starting at €8.20
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Ducati: En busca de la magia (A)
Mitchell, Jordan; Cassiman, BrunoCase DG-1507Innovation and Change, StrategyA principios de 2006, Federico Minoli, consejero delegado del fabricante italiano de motocicletas Ducati, se plantea diferentes opciones estratégicas. Tras haber liderado la compañía durante una importante fase de reorientación entre 1996 y 2001, Minoli observa que los ingresos de Ducati se han estancado entre 2002 y 2005, por lo que está concibiendo un plan para "relanzar" Ducati que pretende presentar a los inversores para recabar su apoyo con ...Starting at €8.20
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Pentagram: el oficio del diseño
Mitchell, Jordan; Prats, Mª JuliaCase E-88Corporate Governance, Entrepreneurship, Leadership and People ManagementA finales de 2004, John McConnell, líder no oficial de Pentagram, preparaba ya su jubilación que tendría lugar en la primavera de 2005. Pentagram es una empresa de diseño multidisciplinar formada por 19 socios repartidos en cinco oficinas (Londres, Berlín, Nueva York, San Francisco y Austin), y es considerada como la "Rolls Royce del diseño" por el resto de las empresas del sector. El crecimiento de la compañía se basa en la incorporación de dise...Starting at €8.20
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Michael Eisner at Disney
Mitchell, Jordan; Miller, PaddyCase DPO-61-ECorporate Governance, Leadership and People ManagementThis case deals with a proven successful leader in entertainment (Michael Eisner) in a time of leadership crisis. At the time of this case, Eisner is managing an internal and external revolt. Students must unearth the key points of Eisner's leadership, including how he manages people, his communication ability, his propensity to risk taking and his track record in developing other leaders. In looking at Eisner's leadership, students will have t...Starting at €8.20
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Infosys Technologies: Powered by Intellect, Driven by Values
Mitchell, Jordan; Velamuri, RamaCase E-81-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipThis case documents the evolution of Infosys Technologies from its humble beginnings in 1981 to its position in 2004 as one of the most admired companies in India, with revenues exceeding US$ 1 billion, profits of US$ 270 million (CAGR in revenues and profits of approximately 60% over the past 10 years), and a workforce of more than 25,000 employees. The case focuses on the values of the founders, and the extent to which these values have allowed...Starting at €8.20
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
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Spotify: Face the Music (Update 2019)
Vroom, Govert; Sastre Boquet, IsaacCase SM-1685-EInformation Technologies, Innovation and Change, StrategyIn early 2019, Spotify announced an operating profit of $94 million for the fourth quarter of 2018. The world's largest streaming company was approaching profitability for the first time, after a decade of massive losses. Previously a staggering increase in revenue, which exceeded $5 billion at the end of 2018, had failed to get it out of the red. By the late 2010s, streaming had become the way to consume music, fueling the first global sustained...Starting at €8.20
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Sustaining Competitive Advantage: Competitive Strategy
Ly, Bryan S.; Vroom, GovertTechnical Note SMN-679-EInnovation and Change, Leadership and People ManagementIn "Value Creation & Capture", we discussed how firms gain competitive advantage and create value by making choices and trade-offs, allowing them to capture more value than rivals, and hence, generate greater profit. This note focuses on the internal analysis of a firm, concentrating on how a firm can combat imitation by utilizing its unique resources, capabilities, and core competencies. This resource-based approach emphasizes that the key to pr...Starting at €8.20
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Competitive dynamics: Competitive Strategy
Ly, Bryan S.; Vroom, GovertTechnical Note SMN-680-EInnovation and Change, Leadership and People ManagementThis technical note will discuss some of the main strategies firms employ in close competition with other firms and how game theory can be used to help shape a firm's competitive strategy.Starting at €8.20
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Spotify: Face the Music - Teaching Note
Vroom, Govert; Sastre Boquet, IsaacTeaching Note SMT-104-EStrategyStarting at €0.00