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TV Advertising Pricing at Regional Broadcast Network (B) - Teaching note
Popescu, Dana; Goldberg, RebeccaTeaching Note DARDEN-QA-0967TN-EDecision AnalysisEric Hughes, advertising sales manager at Regional Broadcast Network (RBN), needs to avoid a takeover by increasing revenue from ad sales. Currently, ad plans are created for advertisers by combining ad spots from a fixed inventory of shows, making an effort to meet requirements such as a preferred split of prime/non-prime shows and views (impressions) in target demographics. Ad plans are priced using rate cards (RCs) based on industry norms, and...Starting at €0.00
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Nintendo and the Future of Video Gaming
Harris, Jared D.; Lenox, Michael; Harrison, Katharine; Reiss, Mathew; Goldberg, RebeccaCase DARDEN-S-0341-EStrategyThis case presents the evolution of Nintendo’s gaming technology and discusses the history of the video gaming sector over eight generations of releases. It illustrates how industry dynamics shift over time and how different phases of the competitive life cycle place different demands upon those firms that are all vying for the top position. The case provides history and context for students to discuss an age-old question: How do firms sustain a ...Starting at €8.20
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Nintendo and the Future of Video Gaming
Harris, Jared D.; Lenox, Michael; Harrison, Katharine; Reiss, Mathew; Goldberg, RebeccaCase DARDEN-S-0341StrategyThis case presents the evolution of Nintendo’s gaming technology and discusses the history of the video gaming sector over eight generations of releases. It illustrates how industry dynamics shift over time and how different phases of the competitive life cycle place different demands upon those firms that are all vying for the top position. The case provides history and context for students to discuss an age-old question: How do firms sustain a ...Starting at €8.20
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New Immuno-Oncology Solutions (NIOS): Aligning Stakeholders in the Biotech Industry
Vroom, Govert; Maribel Berges; Sastre Boquet, IsaacCase SM-1701-EEntrepreneurship, Innovation and Change, StrategyThis case focuses on a small biotech company (NIOS), located in Barcelona, Spain, that is developing a new immune-oncology product for treating pancreatic cancer. The drug that the company is developing has recently finished Phase I of clinical trials successfully and is now preparing for Phase II and III. At this point, the CEO is approached by her former PhD director, a university professor, who asks if the company is interested in licensing a ...Starting at €8.20
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Philly Cleans (A)
Thomas-Hunt, Melissa C.; Goldberg, RebeccaCase DARDEN-F-1939-EFinanceThis case provides a minimum threshold and a range of value for a contract for janitorial services in an office building. A variety of facts are presented that negotiators can choose to pay more or less attention to when planning and conducting their negotiation. Mitchell, a shift supervisor, has been temporarily empowered to conduct the negotiation on behalf of his supervisor, Robert Eckhart, who is out sick. Jim Evans, the sales representative ...Starting at €8.20
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Getting Started (A) and (B) - Teaching Note
Thomas-Hunt, Melissa C.; Goldberg, RebeccaTeaching Note DARDEN-OB-1085TNLeadership and People ManagementTeaching Note of Product OB-1085 and OB-1086Starting at €0.00
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A Place to Call Home (A)
Thomas-Hunt, Melissa C.; Goldberg, RebeccaCase DARDEN-F-1935FinanceThis case contains two roles, one for each person in a two-party negotiation. They are relatively short in length and can be read in class just prior to negotiating. This learning activity is appropriate for teaching negotiation skills to a broad audience, including undergraduate and graduate business school students, adult learners, and in corporate university settings. At first glance, there is no immediate resolution to the negotiation. A cou...Starting at €8.20
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Hope for Special Hope (A)
Matherne, G. Paul; Goldberg, RebeccaCase DARDEN-OM-1679-EService and Operations ManagementThis case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their families in Lusaka, Zambia. Eric, a pastor, and Holly, a special needs teacher, had previously adopted three children with Down syndrome and moved to Zambia to form this enterprise. They worked hard to overcome systemic obstacles to their mission, includin...Starting at €8.20
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Hope for Special Hope (C)
Matherne, G. Paul; Goldberg, RebeccaCase DARDEN-OM-1681-EService and Operations ManagementThis case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their families in Lusaka, Zambia. Eric, a pastor, and Holly, a special needs teacher, had previously adopted three children with Down syndrome and moved to Zambia to form this enterprise. They worked hard to overcome systemic obstacles to their mission, includin...Starting at €5.74
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Learning Team Muda Audit
Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-OM-1688-EService and Operations ManagementThis case describes the meetings and development of a fictitious learning team at the Darden School of Business at the University of Virginia. The purpose is to give students the opportunity to perform a waste audit on the learning processes of this team. The case gives students the opportunity to identify muda, non-value added activities, in a non-manufacturing environment. The case can be used in an operations course with the focus on process i...Starting at €8.20