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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCase HBS-113S07Information TechnologiesThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Starting at €8.20
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Moneyball (A): What Are You Paying for? (Spanish version)
Frei, Frances X.; Campbell, Dennis; Sherman, EliotCase HBS-621S08EconomicsExplores the contextual elements of Major League Baseball and presents data to allow for an analytic examination of alleged market inefficiencies within the sport. A rewritten version of an earlier case.Starting at €8.20
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Bank of Taiwan
Campbell, Dennis; Lau, DawnCase HBS-116058-EAccounting and ControlStarting at €8.20
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Haier: Zero Distance to the Customer (C)
Campbell, Dennis; Meyer, Marshall; Li, Shelley XinCase HBS-115057-EAccounting and ControlStarting at €5.74
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Wawa Inc.
McGarvie, Blythe; Campbell, Dennis; Stack, KristinCase HBS-114086-EAccounting and ControlRetailing requires attention to detail and customer and employee loyalty. Wawa is a 50-year old food retailer with almost a cult-like following. With $9 billion in revenues, Wawa is the 50th largest privately-held company in the US. Learn how they have accomplished consistent 15% annual shareholder returns. The Wawa associates (name for employees) have an ESOP which plays a key role in Wawa's culture of ownership. This case explores the role of i...Starting at €8.20
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Affinity Plus, Teaching Note
Campbell, DennisTeaching Note HBS-112091-EFinanceTeaching Note for 112091.Starting at €0.00
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Shangri-La Hotels, Teaching Note
Campbell, DennisTeaching Note HBS-112090-EService and Operations ManagementTeaching Note for 108-006.Starting at €0.00
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Coordinating and Controlling Customer-Facing Operations, Module Note
Campbell, DennisTeaching Note HBS-112093-EAccounting and ControlThis note describes the core ideas and structure of a module on the design of management control systems when strategic objective is to differentiate on customer experience.Starting at €0.00
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TD Canada Trust (A), (B), and (C), Teaching Note
Campbell, DennisTeaching Note HBS-108076-ETeaching Note for 108-005, 108-043, and 108-055.Starting at €0.00
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China Resources Corporation (A) and (B), Teaching Note
Campbell, DennisTeaching Note HBS-108074-EAccounting and ControlTeaching Note for [107013] and [107015].Starting at €0.00