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Australia and New Zealand Banking Group: The Agile Transformation - Teaching Note
Wiboon Kittilaksanawong; Teeta ErikateTeaching Note IVEY-8B20M006-EStrategyTeaching note for product 9B20M006.Starting at €0.00
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Worldwide Niche Marketing (Spanish version)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-504S18MarketingDeals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor ...Starting at €8.20
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Signode Industries, Inc. (A) (Spanish Version)
Moriarty, Rowland T., Jr.; May, David; Swartz, GordonCase HBS-502S10Marketingdivisión de envasado Signode Industries fabrica flejes de acero y plástico. En 1981, la compañía experimentó la mayor compra apalancada en la historia corporativa EE.UU.. El caso se centra en la necesidad de la división de envasado para mantener una alta rentabilidad en un mercado a la baja de flejes de acero. Desde 1974, ha ido perdiendo Signode 1% por año del mercado de flejes de acero. Desde entonces, ha habido también una erosión significativ...Starting at €8.20
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Sistemas de proyección Barco (B)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-506S12MarketingActualizaciones Barco de proyección Sistemas (A).Starting at €5.74
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Sistemas de proyección Barco (C)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-506S13MarketingActualizaciones Barco de proyección Sistemas (B).Starting at €5.74
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Fortis Industries, Inc. (B) (Spanish Version)
Moriarty, Rowland T., Jr.; Swartz, GordonCase HBS-514S01MarketingDescribe si la empresa adopta la política de precios-flex discutido en el caso (A). aumento de precios en los flejes de metal materias primas se rescinde por la industria del acero.Starting at €5.74
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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Yves Saint Laurent: Strategic Leadership of Creative Directors
Wiboon Kittilaksanawong; Léo Guilbert; Andrew Jiro PoplawskiCase IVEY-9B17M137-EEntrepreneurship, StrategyOn April 1, 2016, fashion house Yves Saint Laurent (YSL) announced the departure of its creative director who had been responsible for successfully reviving the struggling YSL brand since 2012. Three days after this surprising departure, the company announced that its next creative director would be a relatively inexperienced, 36-year-old designer. After decades of leadership turmoil and financial instability at YSL, the incoming creative directo...Starting at €8.20
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Mazda Motor Corporation: Surviving by Partnering with the Giants - Teaching Note
Wiboon Kittilaksanawong; Tae Kyung Lee; Andrew Jiro PoplawskiTeaching Note IVEY-8B17M117-EStrategyTeaching note for product 9B17M117.Starting at €0.00
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Yves Saint Laurent: Strategic Leadership of Creative Directors - Teaching Note
Wiboon Kittilaksanawong; Léo Guilbert; Andrew Jiro PoplawskiTeaching Note IVEY-8B17M137-EStrategyTeaching Note for product 9B17M137.Starting at €0.00