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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Yves Saint Laurent: Strategic Leadership of Creative Directors
Wiboon Kittilaksanawong; Léo Guilbert; Andrew Jiro PoplawskiCase IVEY-9B17M137-EEntrepreneurship, StrategyOn April 1, 2016, fashion house Yves Saint Laurent (YSL) announced the departure of its creative director who had been responsible for successfully reviving the struggling YSL brand since 2012. Three days after this surprising departure, the company announced that its next creative director would be a relatively inexperienced, 36-year-old designer. After decades of leadership turmoil and financial instability at YSL, the incoming creative directo...Starting at €8.20
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Mazda Motor Corporation: Surviving by Partnering with the Giants - Teaching Note
Wiboon Kittilaksanawong; Tae Kyung Lee; Andrew Jiro PoplawskiTeaching Note IVEY-8B17M117-EStrategyTeaching note for product 9B17M117.Starting at €0.00
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Yves Saint Laurent: Strategic Leadership of Creative Directors - Teaching Note
Wiboon Kittilaksanawong; Léo Guilbert; Andrew Jiro PoplawskiTeaching Note IVEY-8B17M137-EStrategyTeaching Note for product 9B17M137.Starting at €0.00
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JinJiang Group: Globalization through State Ownership and Political Connection - Teaching Note
Wiboon Kittilaksanawong; Qiannan ShiTeaching Note IVEY-8B18M019-EStrategyTeaching note for product 9B18M019.Starting at €0.00
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EuropaCorp S.A.: A Second Attempt at a Turnaround
Wiboon Kittilaksanawong; Pierre JullienCase IVEY-9B18M174-EEntrepreneurship, StrategyIn 2017, the French film producer and distributor EuropaCorp S.A. (EuropaCorp) announced a historical record loss of €119.9 million. The company had almost doubled its revenues between 2001 and 2010 by using an integrated studio model, but the recent lossStarting at €8.20
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Tesla, Inc.: The Strategic Partnership for a New Gigafactory in China
Wiboon Kittilaksanawong; Viktor Johann WinklerCase IVEY-9B19M083-EEntrepreneurship, StrategyIn October 2018, Tesla, Inc. (Tesla), an American automotive and energy company, received an approval from Shanghai’s mayor to acquire a plot of land to build a new electric-vehicle (EV) factory, which was expected to produce its first cars in three years, and to have initial capacity of about 250,000 vehicles a year. This move was in response to a significant rise in the Chinese EV market and the additional tariffs imposed by the Chinese governm...Starting at €8.20
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Pigsa (B)
García, David; Segarra, José Antonio; Fernández, AlbertCase M-1243Knowledge and CommunicationEl caso (B) plantea la reunión que en la sede central de Pigsa tienen, por un lado, los representantes de la sociedad y, por el otro, los Bancos y Entidades Financieras que conforman la lista de acreedores de Pigsa. La reunión tiene por objetivo sentar las bases de la firma de un Convenio o en su defecto adaptar la decisión de liquidar los activos de la compañía.Starting at €5.74
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Prices
Villanueva, Julian; Segarra, José Antonio; Ferrer, IciarTechnical Note MN-385-EAccounting and Control, MarketingDeveloping a pricing policy is particularly complex. While a company can choose from different pricing strategies, it should always be aware that a price is the expression of a value. This value depends on various factors, including the perceived quality of a product and brand reputation. A company must also consider its cost structure, since pricing below cost would lead to financial losses. Furthermore, it must study the behavior of its competi...Starting at €8.20
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El concurso de acreedores tras la reforma del 2011
Carillo, Jordi; Segarra, José AntonioTechnical Note JN-24Corporate Governance, FinanceLa ley Concursal 22/2003, que inició su vigencia en septiembre de 2004, se redactó en un entorno económico de economía en expansión. La gravísima crisis financiera de 2007, posteriormente traspasada al ámbito económico y empresarial, vino a modificar sustancialmente las condiciones en las que se había aprobado esa nueva legislación. Ello provocó la promulgación del Real Decreto-ley 3/2009, de 27 de marzo, de medidas urgentes en materia tributaria...Starting at €8.20