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Barnes & Noble, Inc.: The Yucaipa Proxy Challenge
Ram SubramanianCase IVEY-9B11M109-EStrategyRon Burkle is an activist investor and stockholder of Barnes & Noble, Inc. (BN). In September 2010, through his company, The Yucaipa Companies (Yucaipa), Burkle filed a “Definitive Proxy” to challenge BN’s slate of board-of-director nominees at the upcoming stockholder meeting. The proxy was made in response to a ruling against Yucaipa by the Delaware Chancery Court concerning a lawsuit that challenged Barnes and Noble’s poison-pill provision, wh...Starting at €8.20
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Yahoo! Inc.: Marissa Mayer's Challenge
Ram SubramanianCase IVEY-9B13M049-EStrategyIn July 2012, Marissa Mayer was appointed chief executive officer (CEO) of Yahoo! Inc. and was tasked by Yahoo’s board of directors with turning around the company’s performance. Mayer’s ascension to the top position came with a number of challenges. Yahoo had seen seven CEOs come and go in its 18-year existence, five of whom had left within the last five years. In addition, Yahoo faced a number of corporate governance challenges, including the d...Starting at €8.20
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Emami Limited: The Fair and Handsome Challenge
Ram Subramanian; V.S. PaiCase IVEY-9B18M144-EStrategyIn 2016, Fair and Handsome, a skin-whitening cream produced by Emami Limited, led the men's fairness skin cream category in India, with a market share of 60 per cent. In late 2017, however, the company faced both a public backlash and an adverse court decision about its marketing of the product. A growing movement called Dark is Beautiful was galvanizing support against companies that portrayed fairer skin colour as a means for both personal and ...Starting at €8.20
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SolarCity Corporation: Challenges in the Solar Energy Value Chain
Ram SubramanianCase IVEY-9B14M059-EMarketing, StrategySolarCity Corporation competed in the downstream segment of the U.S. solar energy industry. The company installed solar panels for residential and commercial customers, using a decentralized (off-the-grid) power generation and transmission model to compete with utility companies that used a centralized (grid-based) model. Solar energy was a renewable source (unlike fossil-based energy sources) and therefore scored highly on both environmental and...Starting at €8.20
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Tony’s Chocolonely: Taking On “Big Cocoa” and West African Child Slavery in the Supply Chain - Teaching Note
Ram SubramanianTeaching Note IVEY-W27673-EStrategyTeaching note for product W27672.Starting at €0.00
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Vimeo, Inc.: Anjali Sud’s Pivot
Ram SubramanianCase IVEY-W27670-EKnowledge and CommunicationVimeo, Inc. (Vimeo), led by Anjali Sud, was a New York City-based listed company that operated across the entirety of the video creation and distribution value chain. When the company was spun off from its corporate parent in a May 2021 initial public offering, Vimeo was growing but not yet profitable. As the country and the world was recovering from the COVID-19 pandemic, Vimeo and a fast-growing set of competitors were facing the end of a nearl...Starting at €8.20
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Emami Limited: The Fair and Handsome Challenge - Teaching Note
Ram Subramanian; V.S. PaiTeaching Note IVEY-8B18M144-EStrategyTeaching note for product 9B18M144.Starting at €0.00
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Chipotle: Mexican Grill, Inc.: Food with Integrity
Ram SubramanianCase IVEY-9B13M068-EStrategyAWARD WINNING CASE - This case won the 2013 Oikos Sustainability Case Writing Competition. Chipotle Mexican Grill, Inc. competes in the fast casual segment of the restaurant industry. Its founder and current co-CEO has always emphasized not only good tasting food but also a commitment to sustainability through the mission statement: “Food with Integrity.” The company has positioned itself as a differentiator, using both food quality and a commitm...Starting at €8.20
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Jos. A. Bank Clothiers, Inc.: The Men’s Wearhouse Bid
Ram SubramanianCase IVEY-9B14M094-EFinance, StrategyJos. A. Bank Clothiers, Inc. (Jos. A. Bank), a men’s apparel retail chain, made a bid to acquire its industry rival, the Men’s Wearhouse. The Men’s Wearhouse not only rebuffed the bid but turned around and made a counter bid to acquire Jos. A. Bank. Initially, Jos. A. Bank merely rejected the offer as inadequate but subsequently made an offer to buy Eddie Bauer, a chain selling outdoor apparel, to make itself an unattractive target for the Men’s ...Starting at €8.20
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Of Orangutans and Chainsaws: Cargill, Inc. Confronts the Rainforest Action Network Advocacy
Ram SubramanianCase IVEY-9B12M062-EStrategyAWARD WINNING CASE - This case won the 2012 Oikos Sustainability Case Writing Competition. Cargill, Inc., the privately owned, U.S.-based agribusiness company, was one of the largest sellers of palm oil in the world. Starting in 2007, the company was targeted by the Rainforest Action Network (RAN), a non-governmental organization (NGO) that advocated environmentalism. RAN targeted Cargill because the production of palm oil in countries such as In...Starting at €8.20