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Merck: La administración de Vioxx (D)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCase HBS-111S05Knowledge and CommunicationStarting at €5.74
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Merck: La administración de Vioxx (G)
Simons, Robert L.; Kindred, NatalieCase HBS-111S08Knowledge and CommunicationStarting at €8.20
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Brasil Foods (Spanish version)
Bell, David E.; Kindred, NatalieCase HBS-514S04StrategyA mediados de 2011, la gestión de Brasil Foods, un brasileño que lleva la marca de alimentos productor y exportador de proteínas, está evaluando estrategias para el crecimiento internacional y nacional. El equipo acaba de recibir la aprobación de las autoridades antimonopolio de Brasil para completar la fusión de Perdigao y Sadia, los dos productores de alimentos masivas que se habían combinado para formar Brasil Foods en 2009. Ahora, el equipo e...Starting at €8.20
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La-Z-Boy (A) (Spanish Version)
Fuller, Joseph B.; Kindred, NatalieCase HBS-317S09StrategyKurt Darrow, CEO de muebles La-Z-Boy, debe decidir si desea continuar una revisión de la estrategia de la compañía en la cara de un colapso de la demanda durante la gran recesión. Tener cartera de marcas y red de fabricación posterior pelado de La-Z-Boy, tiene la intención de cambiar la posición de la compañía como una marca minorista de muebles y modas. dirección sólo está a punto de poner en práctica una nueva estrategia que implica una fuerte ...Starting at €8.20
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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Global Knowledge Management at Danone (A), (B) and (C), Teaching Note
Edmondson, Amy C.; Kindred, NatalieTeaching Note HBS-610076-ETeaching Note for 608107, 611079 and 611080.Starting at €0.00
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Nestl : Nutrition, Health, and Wellness
Bell, David E.; McLoughlin, Damien P.; Kindred, NatalieCase HBS-517052-EMarketingStarting at €8.20
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Zespri Grows
Bell, David E.; Kindred, NatalieCase HBS-519047-EMarketingControlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned "corporatized cooperative" with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit, but rather managed an integrated marketing system across the value chain. This coordinated structure enabled Zespri to control quality, build a brand, and command premium prices in expor...Starting at €8.20