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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Confidential Information for Elcer Products Division President (Spanish version)
Sebenius, James K.; Subramanian, GuhanCase HBS-910S03StrategyIn a six-party negotiation exercise, the TNDA Corp. plans to sell Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the Elcer Divisional management role. Challenges include how to set up and implement the most promising sales process, come up with the right deal, and choose the best tactical approach given each party's role and objectives. This negotiatio...Starting at €8.20
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Fairstar Heavy Transport (A)
Subramanian, Guhan; Ghosh, RheaCase HBS-911036-ETo maximize their effectiveness, color cases should be printed in color. In 2009, the small heavy marine transport company Fairstar entered into bidding on one of the largest contracts in the history of the industry. Chronicles the company's year-long tendering process, leading up to a final make-or-break meeting.Starting at €8.20
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Fairstar Heavy Transport (C)
Subramanian, Guhan; Ghosh, RheaCase HBS-911043-ESupplements the (A) and (B) case.Starting at €5.74
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Remicade/Simponi: Confidential Instructions for Merck
Subramanian, Guhan; Ghosh, RheaCase HBS-911044-EThis two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs.Starting at €8.20
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Remicade/Simponi: Confidential Instructions for Johnson & Johnson
Subramanian, Guhan; Ghosh, RheaCase HBS-911045-EThis two-party negotiation exercise features a real-life dispute between Merck and Johnson & Johnson regarding European distribution rights to two highly lucrative drugs.Starting at €8.20
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Fairstar Heavy Transport, Teaching Plan
Subramanian, Guhan; Krontiris, CharlotteTeaching Note HBS-913045-EThis case traces the efforts of Fairstar Heavy Transport, a heavy marine transportation company, to secure a contract associated with the development of the Greater Gorgon gas fields off the coast of Australia. It examines Fairstar's approach to a highly regimented bidding process, focusing on the interplay between the company's bid and its long-term position in a changing competitive landscape. In (B) and (C) sequels, the case reviews Fairstar C...Starting at €0.00
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Bank of America-Merrill Lynch, Teaching Plan
Subramanian, Guhan; Krontiris, CharlotteTeaching Note HBS-913046-EThe case traces the events leading up to the acquisition of Merrill Lynch by Bank of America at the height of the recent financial crisis. It examines the interplay of public and private sector actors in this extraordinary time, focusing on the decisions that confronted Bank of America's board as Merrill Lynch's losses mounted in the months before the deal's close.Starting at €0.00
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