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- Sood, Sanjay; Corredoira, Loreto; Urgellés, Alicia Mª; Villanueva, JuliánTechnical Note MN-384-EInformation Technologies, Knowledge and Communication, MarketingThe arrival of digital distributors such as Hulu, Netflix and iTunes to the digital media landscape has brought about substantial changes to the television and movie industry. While the observed growth of the new streaming models is definitely encouraging, the question remains as to whether the new media companies will be able to deliver a significant return on investment. This technical note attempts to summarize the advances of the television a...
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