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Can You Balance a One-Legged Stool: Multidimensional Business Models
Mullins, John; Komisar, RandyBook Chapter HBS-5369BC-EEntrepreneurshipWhile you may think that your company can get away with having a strong revenue model or healthy gross margins alone, companies are most successful when the five elements of their business models--revenue, gross margin, operating expenses, working capital, and investment--work together. In this chapter, the authors examine three highly entrepreneurial companies whose success rested on their multidimensional business models: Zara, Amazon, and Celt...Starting at €8.20
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Discovery Skill #5: Experimenting-How Your Willingness to Try New Things, Take Something Apart, or Build a Prototype Boosts Your Power to Innovate
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8378BC-EForget the lab coat, the Petri dish, and all those hazardous chemicals. Innovators can experiment everywhere, everyday, with whatever materials they have at hand. In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen discuss the many forms experimenting can take, from hands-on tinkering to hypothetical musings, and narrow them down to three styles for approaching the process yourself. The best part of this discovery skill is ...Starting at €8.20
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Putting the Innovator's DNA into Practice: Processes-How Innovative Leaders Institute Processes That Encourage the Discovery Skills of Disruptive Innovation
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Book Chapter HBS-8385BC-EIn the free market, some companies inevitably forge ahead, leaving their competition in the dust. What's more surprising is that once on top, many of them stay there. How do these winners in the race for success continue to outrun the pack? In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen share an easy-to-follow recipe for innovation: incorporate processes that encourage discovery and the exchange of ideas. They discuss ...Starting at €8.20
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EMC Corporation, Planting Seeds: Preparing Your Company for Successful Innovation in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9201BC-EChapter 7 of "Reverse Innovation: Create Far from Home, Win Everywhere" introduces the first steps of organizational change necessary in order to capitalize on the shift of innovation to emerging markets. The chapter discusses the three steps behind the emerging-market innovation successes of EMC, a leading vendor of data-storage hardware, software, and services. *About the book:* A New York Times, Wall Street Journal, USA Today, Amazon, and Barn...Starting at €8.20
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Changing the Mind-Set: Organizing Your Business for Innovation in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9193BC-EChapter 3 of "Reverse Innovation: Create Far from Home, Win Everywhere" shows leaders how to reshape their global organizations to capitalize on the shift of innovation to the developing world. This chapter explains how to move the right people, resources, and power to those locations where growth is happening, as well as how to transition the organizational culture from "exporting to emerging markets" to "innovating for emerging markets." *About...Starting at €8.20
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How Harman Changed Its Engineering Culture: Reshaping a Company to Innovate and Grow in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9210BC-EChapter 9 of "Reverse Innovation: Create Far from Home, Win Everywhere" shows how auto entertainment maker Harman created a simpler, more scalable core architecture--a complete departure from its usual level of technical sophistication--thereby meeting the future needs of the company. And it did all this by developing a cheaper product with the potential to stimulate Harman's growth where the opportunities were greatest: in emerging markets. *Abo...Starting at €8.20
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Bad Profits, Good Profits, and the Ultimate Question: How "Net Promoter" Companies Thrive in a Customer-Driven World
Reichheld, Fred; Markey, RobBook Chapter HBS-8574BC-EIn today's Web-savvy world, where negative word of mouth is instantly broadcast over a global PA system, companies are trying to stay competitive by focusing more closely on their customers. They want to attract the most talented employees, too, so they know they need to be mission driven. But despite all the effort managers everywhere have put into these twin tasks--focusing on customers and inspiring employees--there hasn't been much progress. ...Starting at €8.20
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A Research Agenda: The Methods and Research Behind "Reverse Innovation"--and What's Next
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9217BC-EAppendix B of "Reverse Innovation: Create Far from Home, Win Everywhere" describes the theoretical methodology behind the book, shows how it builds on past work, and suggests important new directions for future academic research under three major headings: research on innovation, developed-world multinationals, and emerging-market competitors. *About the book:* A New York Times, Wall Street Journal, USA Today, Amazon, and Barnes & Noble bestselle...Starting at €8.20
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Deere & Company Plows Under the Past: How (Sometimes) Playing the Underdog Can Lead to Winning Innovations in Emerging Markets
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9209BC-EChapter 8 of "Reverse Innovation: Create Far from Home, Win Everywhere" describes farm equipment maker Deere & Company's false start in India and its impressively painstaking and disciplined effort to get back on track. The chapter details how the company learned to behave like an underdog and an upstart despite its celebrated global brand. *About the book:* A New York Times, Wall Street Journal, USA Today, Amazon, and Barnes & Noble bestseller. ...Starting at €8.20
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Procter & Gamble, Innovating the "Un-P&G" Way: The Importance of the Value Proposition in Your Company's Reverse Innovation Strategy
Govindarajan, Vijay; Trimble, ChrisBook Chapter HBS-9200BC-EChapter 6 of "Reverse Innovation: Create Far from Home, Win Everywhere" shows how P&G has adapted its innovation strategy for a global market by focusing on the value proposition first and actual R&D and product development second. The chapter tells the story of how P&G's local growth team in Mexico created a brand of feminine products that addressed local consumers' particular needs, overcoming their company's organizational orthodoxy and deeply...Starting at €8.20