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    1. Amazon: El distribuidor total

      Vidal Romero, A.; Garrido Martinez, E.
      Case IIST-PI-186
      Service and Operations Management
      Amazon era una de las tres grandes empresas del mundo electrónico (junto con Google y Facebook) y la mayor empresa del mundo dedicada al comercio electrónico con más de (cien mil millones de dólares en ventas anuales). El caso describe el modelo de negocio de Amazon y el entorno del comercio electrónico. Resulta interesante analizar el propio modelo de Amazon y debatir sobre el futuro de este modelo basado en el crecimiento, el impacto que está t...

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    2. Barman: The Amazon Opportunity

      Javier Pijoan; Villanueva, Julian; Balmaseda, Carmen
      Case M-1383-E
      Innovation and Change, Marketing, Strategy
      Barman was one of the four leading players in the spirits industry. Due to the pressure of sales and objectives, the commercial directors of some countries, such as the Netherlands, Belgium, or Germany, had decided to establish business relationships with the prominent e-commerce clients, among others, Amazon. The result was a boost in sales in the last two years. Spain, however, had not entered Amazon until then. In the last business review with...

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    3. Amazon Goes Global 2020

      Jing Li; Yong Li
      Case IVEY-9B20M169-E
      Strategy
      Amazon.com Inc.’s (Amazon’s) global expansion from 1998 to 2020, started with investment in the United Kingdom and Germany and ended with investment in the United Arab Emirates (UAE). In 2019, as one of the world’s largest e-commerce companies, Amazon had

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    4. Amazon in China

      Ning Su; Ming Dong; Amy Ni; Anna Fu
      Case IVEY-9B21M062-E
      Strategy
      Amazon.com Inc. (Amazon), the Seattle-based e-commerce giant, leaped into China with a buyout of Joyo.com Limited, China’s largest online book, music, and video retailer, in 2004. Amazon had the ambition of becoming the dominant online retailer in China b

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    5. Amazon: The total Retailer

      Vidal Romero, A.; Garrido Martinez, E.
      Case IIST-PI-186-E-E
      Service and Operations Management
      Amazon was one of the three leading companies in the e-world (together with Google and Facebook) and the world's largest e-commerce business, with annual sales of more than 100 billion USD. This case describes Amazon's business model and e-commerce environment. It is interesting to analyze Amazon's growth-based model and discuss its future. It is also worth exploring its current and future impact on retailing and the position of its offline compe...

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    6. Amazon 2018: Estrategia de negocio y estrategia financiera

      Martínez Abascal, Eduardo; Eufinger, Christian; Simões, Oscar R.
      Case F-945
      Finance, Strategy
      Descripción de la situación empresarial y financiera de Amazon basada en el informe anual de la compañía del 2017. Comparativa frente a competidores. Análisis de la estrategia de negocio y financiera de Amazon.

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    7. Amazon in 2021

      Gupta, Sunil; Rodriguez, Margaret L.
      Case HBS-514025-E
      Marketing
      The Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. Has it spread itself too th...

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    8. Amazon Web Services

      Huckman, Robert S.; Pisano, Gary P.; Kind, Liz
      Case HBS-609048-E
      Service and Operations Management
      Considers the development of Amazon Web Services (AWS), a division of Amazon.com, Inc., specializing in the provision of web-based storage and computing services to web developers. The case focuses on the issues facing Andy Jassy, the head of AWS, in 2008 as AWS faces increased competition from established technology giants, such as Google, Microsoft, and IBM. Students are asked to consider whether entry into web services by Amazon, which had est...

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    9. Amazon y mybabyallergy.com: Decisiones de e-commerce para una start-up

      Jané, Joan
      Case P-1172
      Decision Analysis, Marketing, Service and Operations Management, Strategy
      La entrada en Amazon suele actuar como un auténtico revulsivo para el negocio de cualquier empresa, ya que las ventas tienden a dispararse. Pero también es verdad que implica contrapartidas que no se pueden pasar por alto. Amazon, líder indiscutible en la venta online de todo tipo de productos, se ha convertido en una plataforma única para el posicionamiento y el desarrollo comercial de miles de compañías. Especialmente, para las de menor tamaño,...

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    10. Barman: la oportunidad de Amazon

      Javier Pijoan; Villanueva, Julian; Balmaseda, Carmen
      Case M-1383
      Innovation and Change, Marketing, Strategy
      Barman era una de las cuatro empresas líderes del sector de las bebidas espirituosas. Debido a la presión de las ventas y los objetivos, los directores comerciales de Países Bajos, Bélgica y Alemania habían decidido establecer relaciones con los grandes clientes del canal de comercio electrónico, entre ellos Amazon. El resultado fue un aumento de las ventas en los dos años anteriores. España, sin embargo, no había entrado en acuerdos con Amazon h...

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