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Together at the Top: The Critical Relationship Between the Chairman and the CEO
Richard HossackArticle IVEY-9B06TA06-EStrategyScrutiny of governance practices has highlighted the benefits that a company can - and needs to - enjoy from a harmonious relationship between these two officers.Starting at €6.75
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Building Sustainable Value Through Fiscal and Social Responsibility
Pratima BansalArticle IVEY-9B05TF02-EStrategySubtle misdemeanors that are not illegal but rather blur the line between right and wrong can cause serious damage to corporations as they are both widespread and widely accepted. This author argues that over the long run it is the pursuit of both societal and economic value that yields long term and stable profits. The article highlights the economic value versus the societal value argument. While institutional structures in most capitalist coun...Starting at €6.75
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Negotiating With the Complex, Imaginative Indian
Rajesh KumarArticle IVEY-9B05TB04-EStrategyThis article outlines the way in which Indians negotiate and highlights the difficulties that such a style may pose for North Americans. It begins by describing some dominant Indian cultural values, and subsequently assesses their impact on the Indian negotiating style. The coexistence of individualism and collectivism, an idealistic mind, a strong nationalistic sentiment, a subjective view of time, and the presence of a hierarchical culture cons...Starting at €6.75
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Ethics or Excellence? Conscience as a Check on the Unbalanced Pursuit of Organizational Goals
Kenneth GoodpasterArticle IVEY-9B04TB07-ELeadership and People ManagementThat the terrain of decision making is mined with moral hazards has never been much in doubt. But the real question for executives is this: Just how can you make your conscience your guide? This author has suggestions and strong advice that, when taken, can help restore public confidence in business leaders.Starting at €6.75
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Engage the Heart: Appealing to the Emotions Facilitates Change
Gerard Seijts; Grace O'FarrellArticle IVEY-9B03TA10-ELeadership and People ManagementChange is imperative for organizations to maintain competitiveness in a dynamic environment. Yet despite various tries, the success rates for major organizational change efforts have been rather dismal. This article identifies the reasons that organizational change usually fails, demonstrates that the errors made in the change process are rooted in organizational behaviour, and argues that leaders have not recognized the importance of emotions in...Starting at €6.75
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Customer Relationship Management: Five Lessons For a Better ROI
Michael R. Pearce; Yvette MahieuArticle IVEY-9B02TE07-EStrategyCustomer Relationship Management (CRM) initiatives have been disappointing There are five major reasons why CRM's failure rates are abysmally high. This article describes these five reasons and what was learnt from them. First, CRM is not properly understood, leading to unrealistic and inappropriate expectations. CRM is an attitude rather than a technique or software and implies comprehensive relationship marketing rather than mass marketing for ...Starting at €6.75
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The Myths of Globalization
Alan Rugman; Karl MooreArticle IVEY-9B01TE12-EStrategyMuch of the discussion about globalization has missed a very important point, these co-authors claim, and seeing this point and understanding it are critical if executives are to really grasp what globalization is all about. The co-authors write that far from a single, global market, most trade takes place within regional blocks or clusters. Trade activity effectively occurs in the triad of North America, the European Union and Japan, and an appr...Starting at €6.75
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The Case Project Guide: How to Write a Great Business Case as a Class Project - Teaching Note
Brent Beal; Karen MacMillan; Meredith Woodwark; Karin SchnarrTeaching Note IVEY-IM1051TN-EStrategyTeaching note for product IM1051.Starting at €0.00
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Magic Markers (B): Managing Credibility in Social Media
Liliana Lopez Jimenez; Matthias A. TietzCase IVEY-9B18M025-EEntrepreneurship, StrategySupplement for product 9B18M024.Starting at €6.75
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Express Trucking: Executive Team Dynamics (Role Play) (B) - Vice-President, Sales (Dominic)
Jacques Neatby; Louis Hébert; Jean PoitrasCase IVEY-9B18M015-EStrategyTwo executives at Express Trucking?the vice-president of legal affairs, and the vice-president of sales?were preparing for an executive team meeting. The two vice-presidents were disputing the terms of a customer contract to be signed the following day. According to the vice-president of legal affairs, the contract needed to be revised to include a standard clause regarding Express Trucking?s liability, whereas the vice-president of sales feared ...Starting at €6.75