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    1. Authenticity: Is It Real or Is It Marketing (HBR Case Study and Commentary)

      Weinberger, David
      Article HBS-R0803A-E
      Leadership and People Management
      Marty Echt, the new head of marketing at Hunsk Engines, is determined to bring the motorcycle maker back to its roots. He says it's not enough to project authenticity to customers--employees must personally subscribe to the brand's values. Should the company's CEO support Marty's "real deal" vision? Five experts comment on this fictional case study in R0803A and R0803Z. Bruce Weindruch, the founder and CEO of the History Factory, says that an aut...

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    2. Authenticity: Is It Real or Is It Marketing (HBR Case Study)

      Weinberger, David
      Article HBS-R0803X-E
      Leadership and People Management
      Marty Echt, the new head of marketing at Hunsk Engines, is determined to bring the motorcycle maker back to its roots. He says it's not enough to project authenticity to customers--employees must personally subscribe to the brand's values. Should the company's CEO support Marty's "real deal" vision? Five experts comment on this fictional case study in R0803A and R0803Z. Bruce Weindruch, the founder and CEO of the History Factory, says that an aut...

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    3. Will Our Customers Bail Us Out (HBR Case Study)

      Silverman, David
      Article HBS-R0805X-E
      Leadership and People Management
      The Clarinda Company is struggling and may go under. Its main customer has just pulled out, taking a quarter of the typesetting firm's revenues with it, and David, Clarinda's president, has had to lay off 20% of his workforce. What's more, he's also had to fire Dan, his longtime partner and mentor, for drunkenness. How much of this should David share with the others in his small customer base? He'd like to get their help in selling the firm - but...

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    4. The Sure Thing That Flopped (HBR Case Study and Commentary)

      Zaltman, Gerald; Zaltman, Lindsay
      Article HBS-R0807A-E
      Marketing
      Tibal Fisher made a fortune selling trendy, inexpensive home furnishings to baby boomers. With that generation beginning to enter its sixties, he sees a huge opportunity in products for aging consumers. Focus groups and surveys confirm strong market demand for such items, and the media love the idea. So why is TF's NextStage, his new line of stores for older consumers, a disaster? Four experts comment on this fictional case study in R0807A and R0...

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    5. Don't Try This Offshore (Commentary for HBR Case Study)

      Brown, Stephen
      Article HBS-R0809Z-E
      Marketing
      Since the mid-1990s, management-metaphor boutique Serendipity Associates (SA) has been offering clients sizzling similes and snappy sound bites. But the head of SA, Barton Brady, gets word that someone is now poaching in his territory. It's the low-rent operation Tropes R Us, which has started offshoring production to Ireland and will soon flood the market with high-quality, low-cost metaphors. Does this move confirm Brady's fear that the U.S. is...

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    6. Can Knockoffs Knock Out Your Business (HBR Case Study)

      Nunes, Paul F.; Mulani, Narendra P.
      Article HBS-R0810X-E
      Marketing
      For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is Reprint R0810Z. The complete case study and commentary is Reprint R0810A. Ruffin CEO Bill Bronson is on a mission. Counterfeits of his company's adventure gear and clothing are on the rise, and Bronson is hell-bent on stopping them. He has hired top-notch investigators to track down the criminals, invested in technology that will help distin...

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    7. When Your Colleague Is a Saboteur (HBR Case Study and Commentary)

      Fryer, Bronwyn
      Article HBS-R0811A-E
      Leadership and People Management
      Mark Landstad, relatively new to CliffBank's investment banking division, has a veteran teammate, Nicole Collins, who appears to be a reliable ally. However, when Mark needs her help in locating vital information for his part of a presentation they will be doing together, she feigns ignorance. During the meeting, Nicole produces the data out of the blue and wows the attendees with her analysis. Knocked off balance by the sabotage, Mark clumsily s...

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    8. When Your Colleague Is a Saboteur (HBR Case Study)

      Fryer, Bronwyn
      Article HBS-R0811X-E
      Leadership and People Management
      Mark Landstad, relatively new to CliffBank's investment banking division, has a veteran teammate, Nicole Collins, who appears to be a reliable ally. However, when Mark needs her help in locating vital information for his part of a presentation they will be doing together, she feigns ignorance. During the meeting, Nicole produces the data out of the blue and wows the attendees with her analysis. Knocked off balance by the sabotage, Mark clumsily s...

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    9. When Steve Becomes Stephanie (HBR Case Study)

      Gary, Loren; Elliot, Brian
      Article HBS-R0812X-E
      Leadership and People Management
      Henrietta Mercer, the senior vice president for human resources at LaSalle Chemical, is facing a challenge unprecedented in her career: Steve Ambler, recently appointed the company's group sales director, has decided to change his gender identity. Before Henrietta can finish crafting a corporate response, someone slips a copy of her confidential memo to the executive committee to one of Steve's colleagues, whose outraged reaction suggests the dif...

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    10. When Steve Becomes Stephanie (Commentary for HBR Case Study)

      Gary, Loren; Elliot, Brian
      Article HBS-R0812Z-E
      Leadership and People Management
      Henrietta Mercer, the senior vice president for human resources at LaSalle Chemical, is facing a challenge unprecedented in her career: Steve Ambler, recently appointed the company's group sales director, has decided to change his gender identity. Before Henrietta can finish crafting a corporate response, someone slips a copy of her confidential memo to the executive committee to one of Steve's colleagues, whose outraged reaction suggests the dif...

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    493. Yamazaki, Mayuka 38 items
    494. Yemen, Gerry 344 items
    495. Yoffie, David B. 266 items
    496. Yong, Sunru 44 items
    497. Yoshino, Michael Y. 84 items
    498. Yudkoff, Royce 40 items
    499. Zamora, Javier 51 items
    500. Zhu, Feng 50 items
    Source
    1. AESE (Portugal) 50 items
    2. Darden University of Virginia (USA) 5278 items
    3. ESE (Chile) 48 items
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    5. IAE (Argentina) 63 items
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    7. IESE (España) 8321 items
    8. INALDE (Colombia) 46 items
    9. INCAE (Costa Rica - Nicaragua) 205 items
    10. INSEAD (France) 85 items
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    13. PAD - Universidad de Piura (Perú) 20 items
    14. San Telmo (España) 732 items
    15. Stanford Graduate School of Business (USA) 773 items
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    Language
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    3. Book Chapter 2055 items
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    5. Dossier 94 items
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    7. Focused Case 27 items
    8. Magazine 102 items
    9. Teaching Note 9439 items
    10. Technical Note 3040 items