Chemblog A.G. (A)

Quimic is the Spanish subsidiary of the American company Chemblog, with its European headquarters in Germany. At the beginning of the nineties, the directors of Chemblog wanted to enter the Spanish market. The best way they found to do this was to acquire a lot and set up their own production plant. At Quimic they wanted to develop a new product and wanted to invest to achieve it. The case addresses this investment compared to the cost of manufacturing from the German plant, which was operated at low capacity.