Chick-fil-A: Bocadillos y guerras culturales (A y B) - Nota del instructor

By de la Cierva, Yago

Knowledge and Communication Business Ethics and Corporate Social Responsibility Leadership and People Management

Chick-fil-A, la cadena de comida rápida de Estados Unidos, fue objeto de varios boicots promovidos por organizaciones defensoras de los derechos de los grupos LGTBI+ tras las declaraciones públicas del CEO en relación con sus creencias religiosas y debido al apoyo económico de la compañía a organizaciones contrarias al reconocimiento jurídico del matrimonio entre personas del mismo sexo. Los años siguientes, la compañía siguió creciendo y, al mismo tiempo, su reputación se vio afectada. ¿Cuál debía ser el siguiente paso?

Collection: IESE (España)

Ref: DPOT-115

Format: PDF

Number of pages: 8

Publication Date: May 5, 2022

Language: Spanish, English

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Geographic Setting: Estados Unidos

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Chick-fil-A: Bocadillos y guerras culturales (A y B) - Nota del instructor

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