Chick-fil-A: Sandwiches and Culture Wars (A and B) - Teaching Note
The American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?
Collection: IESE (España)
Ref: DPOT-115-E
Format: PDF
Number of pages: 8
Publication Date: May 5, 2022
Language: English, Spanish
What material is included in this case:
Description
The American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?
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Geographic Setting: Estados Unidos
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"Chick-fil-A: Sandwiches and Culture Wars (A and B) - Teaching Note"
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