This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Coca-Cola Nestlé Refreshments Company (B): CCNR's Perspective
-
Reference: SM-1632-E
-
Year: 1991-2001
-
Number of pages: 3
-
Publication Date: Mar 31, 2016
-
Source: IESE (España)
-
Type of Document: Case
Description
The Coca-Cola Nestlé Refreshments Company (CCNR) began operations in 1991 as a joint venture (JV) between Coca-Cola and Nestlé. Both companies had manufactured and marketed a ready-to-drink coffee-based drink in Japan very successfully. Aware of a large potential world market and of the difficulties associated with launching a new product category on a worldwide basis, the two companies decided to combine their respective capabilities for this purpose.
Case B depicts the early operation of the JV and describes the events from the perspective of the JV management team. After initial cooperation from both partners, the JV starts experiencing problems. CCNR's management team starts shifting its focus from coffee-based to tea-based drinks.
Related Documents
- Coca-Cola Nestlé Refreshments Company (A)
- Coca-Cola Nestlé Refreshments Company (A)
- Coca-Cola Nestlé Refreshments Company (C): Coca Cola's perspective
- Coca-Cola Nestlé Refreshments Company (C): La perspectiva de Coca-Cola
- Coca-Cola Nestlé Refreshments Company (D): Nestlé's Perspective
- Coca-Cola Nestlé Refreshments Company (D): La perspectiva de Nestlé
- Coca-Cola Nestlé Refreshments Company (E)
- Coca-Cola Nestlé Refreshments Company (E)