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Case

Coca Cola Spain: Branding 2.0

By Villanueva, Julian / Ziskind, Julie Michelle / Armelini, Guillermo

The case analyzes Coca-Cola Spain's use of social media and Web 2.0 to reach audiences that are no longer tuning in to mass media. It also discusses the similarities and differences between various social media platforms and the ongoing evolution of online marketing.

Collection: IESE (España)

Ref: M-1269-E

Format: PDF

Number of pages: 29

Publication Date: Feb 16, 2012

Language: English, Spanish

What material is included in this case:

Teaching Note Exclusive professors

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Description

Year: 2010

Geographic Setting: España

Coca Cola Spain: Branding 2.0

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€8.53

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Coca Cola Spain: Branding 2.0

What material is included in this case:

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Coca Cola Spain: Branding 2.0

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