Collaborative Creativity in Verbideas

Verbideas is a model of active training in collaborative creativity that helps companies convert creativity into value. Its principles are seeking truth (understanding reality), finding goodness (adding value) and creating beauty (operations). It consists of three movements: dynamism, integration and collaboration, and focuses on the person who builds value. Verbideas provides original exercises and implementation materials. For the overview and details of the entire application infrastructure see ET-36 "Guide for the implementation of Verbideas". For an example of its practical application in the automotive sector, consult EN-24 "A leader committed to people and innovation."