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Cómo orientar la estrategia al cliente

Fader, Peter ; Villanueva Galobart, Julián ; Parasuraman, A.

Marketing, Service and Operations Management, Strategy

Spanish , English

Reference: DOS-17
Number of pages: 25
Publication Date: Jun 20, 2013
Source: IESE (España)
Type of Document: Dossier

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Description

Los clientes ya han tomado el poder. ¿Qué debe hacer la empresa para gestionarlos?