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Competing for the Free Newspaper Industry in Spain: Metro vs Qué

In the last few years, Metro News has successfully developed a position as one of the most important newspapers in Spain, at the same time enjoying an expansion into 16 countries all over the world. A new business model, sustained entirely by publicity revenues, and a fast paced expansion can, at least partially, explain this success. However, at the present moment Metro has to defend its positioning vs. the traditional press groups and other new entrants in the free press. The case focuses on Spain, where Recoletos, one of the biggest Spanish media groups, is planning to launch a free newspaper. Recoletos' plan is to launch Què, its free newspaper, in 15 cities, which could represent a big threat to Metro's further expansion and positioning in Spain.

Collection: IESE (España)
Ref: SI-149-E
Format: PDF
Number of pages: 32
Publication Date: Nov 2, 2004
Language: English, Spanish

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Description

In the last few years, Metro News has successfully developed a position as one of the most important newspapers in Spain, at the same time enjoying an expansion into 16 countries all over the world. A new business model, sustained entirely by publicity revenues, and a fast paced expansion can, at least partially, explain this success. However, at the present moment Metro has to defend its positioning vs. the traditional press groups and other new entrants in the free press. The case focuses on Spain, where Recoletos, one of the biggest Spanish media groups, is planning to launch a free newspaper. Recoletos' plan is to launch Què, its free newspaper, in 15 cities, which could represent a big threat to Metro's further expansion and positioning in Spain.
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Year: 2004
Geographic Setting: España

Learning Objective

To illustrate the evolution of the newspaper and advertising industry in Spain and examine a new business model.

Competing for the Free Newspaper Industry in Spain: Metro vs Qué

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"Competing for the Free Newspaper Industry in Spain: Metro vs Qué"