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Competitor Acumen: The Heart of Competitor Analysis

Reference: DARDEN-S-0293-E
Number of pages: 3
Publication Date: Oct 4, 2017
Fecha de edición: Oct 27, 2017
Source: Darden University of Virginia (USA)
Type of Document: Technical Note

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Description

This technical notes answers the questions: What does the competitive landscape look like to a given competitor? Which firms does the competitor regard as its chief rivals? Critically, what actions is the competitor likely to take?

Keywords

competitive landscape competitive relationships