Computer Shoppe

  • Reference: IVEY-9A98A009-E

  • Year: 1997

  • Number of pages: 4

  • Geographic Setting: Canada

  • Publication Date: Apr 13, 1998

  • Fecha de edición: Jan 22, 2010

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Company: Small

  • Industry Setting: Retail Trade;

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The Computer Shoppe has five year's worth of customer information of past computer system purchasers in its database. While sales are good, the owner is wondering how he can use the customer information available to him to increase sales.


Consumer Marketing Marketing Planning Retail Marketing Retailing